Tving, Disney+, and Wavve Form Triangular Alliance with ‘3 Pack’ Bundle
Strengthening Position as Korea’s Leading OTT and Expanding Influence
Diverse Domestic and Global Content... Enhancing User Experience
Domestic online video service (OTT) platform Tving has partnered with the global platform Disney Plus (Disney+) to launch Korea’s first three-party OTT bundle. This partnership is drawing attention as it may challenge Netflix’s dominance in the market.
On November 18, Tving announced that it has joined hands with Disney+ to release the “3 Pack,” a subscription that allows users to access Tving, Disney+, and Wavve with a single application. Previously, in June, Tving had introduced the “Double Pass,” an integrated subscription plan with Wavve.
This bundled product launch is part of a strategic partnership with Disney Korea, marking an integration between a global OTT and local platforms and offering a new attempt to enable simultaneous viewing of three OTT services. Tving aims to enhance benefits for domestic users, promote the joint growth of the local OTT market, and improve the user experience.
The new bundle, based on the standard subscription, allows users to watch Tving, Disney+, and Wavve for 21,500 won per month, or Tving and Disney+ for 18,000 won per month. A Tving representative stated, “Compared to subscribing to each platform’s standard plan separately, users can save up to 37%.”
Tving’s strategy is to reduce the burden of OTT subscription fees while securing content competitiveness and expanding its platform influence. With this bundle, users can enjoy Tving’s K-content and sports content, including KBO broadcasts, as well as Disney+’s extensive offerings from Pixar, Marvel, Star Wars, and National Geographic.
Attention is focused on whether Tving’s triangular alliance, armed with a wealth of viewing options, can break Netflix’s dominance, which holds a 40% market share among domestic users. According to a survey by WiseApp-Retail, as of June, Netflix had 13.93 million users and a 40% market share, followed by Coupang Play (21%), Tving (17%), Wavve (7%), and Disney+ (6%).
Choi Juhee, CEO of Tving, stated, “The combination of powerful K-content and Disney’s premium content allows us to offer a rational service to Korean users,” adding, “We will continue to take bold and innovative steps to deliver greater enjoyment and inspiration to our users.”
Tony Zameczkowski, Senior Vice President, Direct-to-Consumer, Asia Pacific at The Walt Disney Company, said, “This collaboration is a bold step for Disney+ and a core move in our Asia-Pacific strategy,” expressing hope that it will set a new standard for cross-border cooperation in the industry. Kim Soyeon, CEO of Disney Korea, commented, “We expect this partnership to be a game changer in the Korean streaming market, and we plan to create meaningful opportunities by considering a variety of user needs going forward.”
Meanwhile, Tving plans to solidify its position as a leading K-OTT through various partnerships and expand its global presence beyond Japan and the Asia-Pacific region to the United States, South America, and other global markets.
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