[Stock in Focus] Hansae Rises 4% as Securities Firms Raise Target Price After Overcoming Tariff Hurdle

Hansae Co., Ltd. is showing strong performance in early trading on November 14. This is due to securities firms raising their target price for Hansae, diagnosing that the company has passed its bottom.

As of 9:38 a.m. on this day, Hansae is trading at 12,560 won, up 490 won (4.06%) from the previous trading day.

Until the previous day, Hansae had risen for seven consecutive trading days, as it posted solid results in the third quarter despite tariff pressures.

On this day, securities firms raised their target price for Hansae.

NH Investment & Securities evaluated that the downward revision of Hansae's earnings has been completed and the valuation has bottomed out, raising its investment opinion from 'Hold' to 'Buy' and increasing the target price from 11,000 won to 15,000 won.

Jung Ji-yoon, a researcher at NH Investment & Securities, stated, "We have confirmed that the company's performance in the second half of the year is solid compared to our conservatively estimated sales forecast, taking tariff uncertainties into account," and added, "In fact, inventory assets at the end of the third quarter increased by 14% from the previous quarter to 284.8 billion won, making the recovery visible."

Daishin Securities analyzed that Hansae recorded better-than-expected results in the third quarter this year due to higher-than-expected orders, and that the industry is currently passing its bottom.

Accordingly, Daishin Securities raised its target price from 13,000 won to 15,000 won and maintained its 'Buy' investment opinion.

Yoo Jeong-hyun, a researcher at Daishin Securities, said, "Contrary to the initial forecast that the sales growth rate would be sluggish due to a decrease in orders caused by tariff effects, the company performed at the same level as the third quarter of last year," and added, "Taking into account the situation where orders are decreasing due to tariff effects, the company improved its product mix by focusing on higher-priced items."

Yoo also commented, "However, since the stock price has surged in the short term on expectations that the industry has passed its bottom, the pace of further increases is expected to moderate."