Naver Partners with Spotify to Link Music and Podcast Content

Integrating Spotify Content into the Naver Ecosystem

On November 4, Naver announced that it has formed a partnership with the global music streaming platform Spotify.

Naver plans to engage in strategic collaboration so that users within its platform ecosystem can conveniently access Spotify’s music, podcasts, and other audio content.

Jaehun Lee, Head of Service Division at Naver App (right), and Tawa Ghatam, General Manager of Spotify Asia-Pacific region.

Jaehun Lee, Head of Service Division at Naver App, and Talwa Ghatam, General Manager of Spotify Asia-Pacific region, met on this day at Naver’s headquarters in Seongnam, Gyeonggi Province, to discuss ways to create synergy between the two companies in terms of services and content.

Through this partnership, the two companies will connect Naver’s various services with Spotify’s library of over 100 million music tracks and more than 7 million podcasts and other audio content. They plan to cooperate so that users can easily discover and enjoy music and audio content that fits their situation, mood, and preferences.

Details regarding the partnership and future services of both companies will be released sequentially at a later date.

Jaehun Lee, Head of Service Division at Naver App, said, “Through our collaboration with Spotify, we expect users will be able to discover and enjoy audio content that matches their preferences, situations, and moods more easily. We will further enhance the synergy between our two companies so that users can experience and enjoy a richer array of audio content, such as music and podcasts, in various ways.”

Talwa Ghatam, General Manager of Spotify Asia-Pacific region, stated, “Since entering the Korean market, Spotify has connected fans with the music and artists they love through world-class personalization and recommendation features. Through this collaboration, we will work together so that more listeners can easily discover music that suits their moments and emotions.”