[IPO] The Pinkfong Company Aims to Become a Global Entertainment Tech Firm Powered by AI and Data

Kim Minseok, CEO of The Pinkfong Company, is presenting the company's vision and future growth strategy at a KOSDAQ listing press conference held on the 3rd in Yeouido, Seoul. Provided by The Pinkfong Company

"The Pinkfong Company will combine its successful experience in intellectual property (IP) within the global content market with AI and data technology capabilities to leap forward as a global entertainment tech company."

The Pinkfong Company, a global family entertainment firm led by CEO Kim Minseok, presented its corporate vision and future growth strategy at a press conference held on November 3 in CCMM, Yeouido, Seoul, ahead of its KOSDAQ listing.

Kim Minseok, CEO of The Pinkfong Company, stated, "Over the past decade, The Pinkfong Company has accumulated know-how through global hit IPs such as 'Pinkfong,' 'Baby Shark,' and 'Bebefinn.' Now, we are evolving into a next-generation family entertainment company by integrating AI, data, and localization strategies. The KOSDAQ listing marks the official beginning of this transformation."

Founded in 2010, The Pinkfong Company owns a global IP portfolio that includes Pinkfong, Baby Shark, Hogi, Bebefinn, and Silruk. Its flagship content, 'Baby Shark Dance,' has ranked number one in global YouTube views for 60 consecutive months, with its total YouTube channels surpassing 280 million cumulative subscribers and 190 billion total views.

The follow-up IP, 'Bebefinn,' has ranked number one in the Netflix Kids category in 11 countries, including the United States, since its release in 2022. From its inception, The Pinkfong Company has implemented a 'Born Global' strategy, establishing a localization system across 244 countries and 25 languages, as well as a global distribution network. In the first half of this year, the company achieved an overseas sales ratio of 76%, a content sales ratio of 68%, and an operating margin of approximately 20%, thereby demonstrating both a solid position in the global content market and industry-leading profitability.

At the press conference, the company also unveiled a new content production system that integrates AI and data. The Pinkfong Company explained that it operates a data-driven global production system that verifies the commercial potential of content from the planning stage, based on accumulated successful IP data. For example, it took 53 months for 'Pinkfong,' launched in 2014, to reach 10 million YouTube subscribers, whereas 'Bebefinn,' introduced in 2022, achieved the same milestone in just 14 months, demonstrating the effectiveness of the data-centric production system. The company also introduced its AI translation and dubbing tool, 'OneVoice,' a proprietary AI solution developed to enhance efficiency in multilingual localization and improve production quality. 'OneVoice' is expected to be applied throughout the entire IP production process going forward.

Kim Minseok emphasized, "The Pinkfong Company is not simply an animation studio, but a company that designs a sustainable content business for the global market, based on data and technology. Rather than focusing on a select few auteur creators, our goal is to prove value through broad content exposure and consumer choice." He added, "Through our self-established global channels, we have built a robust revenue structure that is not dependent on hit-driven performance, and we have completed a self-sustaining ecosystem in which all content functions as both a product and a marketing tool. By combining data and technology, we are creating a new entertainment model that can grow and expand solely through content."

The funds secured through this KOSDAQ listing will be allocated to the development and launch of new IP, advancement of the IP production process, premium animation production, and expansion of the global location-based entertainment (LBE) business. In particular, the recently launched next-generation IP 'Kikipuppup' is a co-production project with TBS, one of Japan's five major terrestrial broadcasters, and after its pre-release on YouTube, it is scheduled to air on Japanese television next year. The Pinkfong Company plans to continue introducing new IP every two to three years while simultaneously expanding its global LBE business focused on offline experiences, thereby accelerating the growth potential of its global IP business by expanding both brand experience and fandom.

Kim Minseok stated, "The Pinkfong Company has built a sustainable global IP ecosystem by combining proprietary data, AI, and localization capabilities. With the KOSDAQ listing as a turning point, we will further enhance our competitiveness and continue to present content that families around the world can enjoy together, living up to the expectations of the market and investors."

Meanwhile, The Pinkfong Company plans to issue 2 million shares in this listing. The desired offering price is between 32,000 and 38,000 KRW per share, with the total expected public offering amount ranging from 64 billion to 76 billion KRW. The expected market capitalization after listing is estimated to be between 459.2 billion and 545.3 billion KRW. The demand forecast will be conducted until the end of the day, and the general subscription will take place over two days, November 6 and 7. The joint lead managers are Mirae Asset Securities and Samsung Securities.