Coway Signs Strategic Partnership with Jeju Shinhwa World... Expands Partnership Network

Expansion of B2B Business and Enhanced Customer Benefits

Coway announced on October 29 that it has signed a strategic business partnership agreement with Jeju Shinhwa World and will expand its partnership network, focusing on the 'space partnership' business.

On October 28, at the business agreement ceremony held at Jeju Shinhwa World in Seogwipo, Jeju, key representatives from both companies, including Suntae Kim, Head of Management Division at Coway, and Wei Huang, Chief Executive Officer of Jeju Shinhwa World, discussed mutual cooperation plans and signed the agreement.

Suntae Kim, Head of Management Division at Coway, and Wei Huang, Chief Executive Officer of Jeju Shinhwa World, are posing for a commemorative photo at the business agreement ceremony held on the 28th. Coway

This agreement was initiated to strengthen synergy and establish a long-term cooperative framework, based on the positive response to the Coway experience rooms created at Jeju Shinhwa World in September. The two companies plan to collaborate in various areas, including joint marketing and promotions, new space collaborations, and customer partnership discounts.

With this business agreement, Coway plans to broaden its collaboration with major resorts and hotels, strengthen brand experience touchpoints, and accelerate its B2B partnership business. In addition, Coway will enhance customer benefits based on these partnerships. By expanding cooperation with various brands centered on the 'Coway Members Club,' the company aims to increase customer satisfaction and solidify its position as a premium brand.

Suntae Kim, Head of Management Division at Coway, stated, "We will continue to expand cooperation with various partners to provide broader benefits to our customers and create differentiated brand value together with our partners."