[Advertorial] "No Brand Launches Five Collaborative Products with Our Bakery, Aiming to Attract Millennials & Gen Z to Emart"

- From "Dirty Choco" concept desserts?chocolate, granola, pastry?to mocha latte
- No Brand marks its 10th anniversary, preparing for the next decade through collaborations with young brands

On Thursday, October 16, No Brand exclusively launched five collaborative products with Our Bakery.

The five products-Dirty Choco Shell Hazelnut (72g, 3,480 won), Dirty Choco Chunk Granola (300g, 5,480 won), Dirty Choco Pastry Bite (60g, 1,980 won), Dirty Choco Mocha Latte (300ml, 1,780 won), and Dirty Choco Omelet Cake (75g, 3,780 won)-are available at Emart, No Brand specialty stores, and SSG.com Emart Mall.

Our Bakery is a premium bakery brand currently operating a total of 25 locations nationwide. Recently, the brand has gained significant recognition among Millennials & Gen Z customers, thanks to its collaborations with popular idol group Zerobaseone and Disney, which have generated buzz for their stylish visuals.

All five new products developed by No Brand are based on the signature "Dirty Choco" concept from Our Bakery. "Dirty Choco" is a bakery item featuring dark chocolate layered over pastry and dusted with cocoa powder, highlighting the rich flavor of chocolate.

No Brand reinterpreted these premium desserts into chocolate, granola, and pastry products, while the packaging features the brand's signature paisley pattern, maximizing both brands' identities-the core of the collaboration.

This initiative by No Brand aims to allow customers to experience the latest trends affordably through value-for-money collaborative products. In fact, purchasing all five Our Bakery collaboration products costs only 16,500 won.

Meanwhile, the five products No Brand launched in March in collaboration with the organic tea brand Supermatcha sold over 160,000 units within just 20 days of release, and have now surpassed 700,000 units in cumulative sales at Emart and No Brand stores, far exceeding initial expectations.

Additionally, Emart’s analysis of Supermatcha product buyers during March 2025 revealed that nearly 36% were customers in their 20s and 30s, indicating a much younger demographic compared to traditional buyers of similar products such as jelly, cookies, and desserts.

In particular, the proportion of female customers in their 20s and 30s was about 8 percentage points higher than before, a highly significant figure that demonstrates that the collaborative products have attracted a younger customer base to Emart.

Accordingly, No Brand plans to continue to transform itself into an even more dynamic brand through collaborations with F&B brands, influencers, and characters from a wide range of fields.

Noh Byunggan, Head of the No Brand Division at Emart, stated, "As No Brand celebrates its 10th anniversary this year, we are making various efforts to prepare for the next decade. We will continue to create reasons for Millennials & Gen Z customers to visit Emart by collaborating with younger brands."