Shinsegae Simon, SSG.com, Gmarket, Shilla Duty Free, and More
Plan Largest-Ever Events
The online and offline retail industry is launching special deals and discount promotions next month to attract customers during the Black Friday season.
According to industry sources on October 29, Shinsegae Simon will hold the 'Shinsegae Group Festa' at all of its premium outlet locations. The Shinsegae Group Festa is a shopping festival featuring all brands under the Shinsegae Group.
Shinsegae Simon will sequentially host events at Yeoju and Siheung Premium Outlets from October 30 to November 9, and at Paju and Busan Premium Outlets from November 13 to 23. All group brands available at these outlets will offer additional discounts of up to 30% off outlet prices.
Shinsegae Factory Store will hold special sales for fall and winter (FW) items and Chicor products, as well as special promotions on imported luxury goods and apparel. Wine & More will provide additional discounts of up to 50% on 30 popular alcoholic beverages and will also host weekend tasting events.
SSG.com will participate in the Shinsegae Group shopping festival 'SSG Day,' offering the biggest deals of the year on popular products across categories such as fashion, home, food, electronics, sports, beauty, luxury goods, accessories, and baby and kids from October 30 to November 9. Emart SSG Day items, including fresh food, can be ordered through SSG.com Emart Mall and delivered to most regions nationwide via SSG Delivery. From November 3 to 9, the 'Grocery Time Special' event will offer discounts of up to 60% on popular food items from 10 a.m. to 4 p.m.
Gmarket and Auction will also hold the 'Big Smile Day' event from November 1 for 11 days, providing the largest-ever discounts and special deals. In line with their new slogan, 'Korea's Legendary Shopping Festival,' they have selected four legendary singers-Seol Undo, Kim Jongseo, Hwanhee, and Min Kyunghoon-as new advertising models.
Shilla Duty Free, operated by Hotel Shilla, will hold the '2025 Shilla Black Friday' event from November 1 to 30 at all offline locations, including the internet duty free store, Seoul, Jeju, and Incheon Airport branches. On the 'Today's Special' page of the Shilla Internet Duty Free Store, signature Shilla Duty Free products will be offered at discounts of up to 85% each day. At offline locations, customers who visit the information desk will receive a '1Day Black Pass,' which provides Black Membership benefits (up to 20% discount) for one day.
Naver will also host the 'Nefda Sale' shopping festival at Naver Plus Store for two weeks until November 11. The event is a rebranding of the previous 'Naver Shopping Festa (Neshofe),' utilizing the initial consonants 'Nef' from Naver Plus Store. According to the company, this event will feature the most extensive lineup of products and discounts of the year, along with enhanced coupons. Customers will be able to purchase approximately 4.9 million products, the largest number ever.
In addition, 11st will hold the '2025 Grand 11 Day' from November 1 to 11, offering more than 10 million products from over 2,200 leading domestic and international brands such as Samsung Electronics, LG Electronics, Dyson, and Roborock, and over 7,000 sellers at discounted prices. The scale of the event has been expanded compared to the first half's 'Grand 11 Day' held in May.
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