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Beomseok Kim: "Baemin 2.0, Building Momentum as a Tech Company Helping Customers Live Better and Partners Succeed"

Baemin Hosts "Woowa Tech Conference 2025"
Woowa Brothers' Technology Sharing Event Since 2020
Over 40 Sessions and 2,000 Attendees

Beomseok Kim, CEO of Woowa Brothers, spoke about the ongoing "Baemin 2.0" initiative, stating, "We needed momentum as a technology company that helps customers live better lives and enables our partners' success through technology, which is why we are pushing forward with this project." Baemin 2.0 is a rebranding project marking the 15th anniversary of the service, aimed at redefining the brand identity. Kim explained that Baemin is undergoing a transformation to redefine its unique qualities and brand identity to fit the current era, aspiring to become an irreplaceable delivery platform that provides everything customers want in real time.


Beomseok Kim: "Baemin 2.0, Building Momentum as a Tech Company Helping Customers Live Better and Partners Succeed" On the 28th, at the Grand Intercontinental Seoul Parnas in Gangnam-gu, Seoul, Woowa Brothers' CEO Beomseok Kim is speaking at the "Woowa Tech Conference 2025" (Woocon). Woowa Brothers

On the 28th, CEO Kim made these remarks at the "Woowa Tech Conference 2025" (Woocon), held at the Grand Intercontinental Seoul Parnas in Gangnam-gu, Seoul. Since 2020, Woowa Brothers has hosted Woocon as a technology exchange event to share technological achievements and knowledge accumulated for the advancement of the IT ecosystem. Now in its sixth year, Woocon 2025 is themed "Delivering the Future," featuring around 40 presentation sessions. Approximately 10,000 people pre-registered for this year's event, with 2,000 selected attendees participating in person. CEO Kim stated, "Woocon is not just a technology event; it is a stage for confirming the power of technology, learning from each other, and growing together," adding, "The tagline 'Delivering the Future' means that the technology we create is the process of making the future a reality."


In particular, CEO Kim emphasized, "The 'End to End Delivery' currently provided by Baemin is an advanced technology that takes responsibility for the entire process from order to delivery." He explained that the mission and company-wide goals of Baemin 2.0 are also connected through technology, and that the accumulation of these challenges and results will enable their achievement.


Following this, the opening note by Chief Technology Officer Myungseok Ko introduced the overall fields and individual sessions of Woocon 2025. CTO Ko remarked, "At Woocon 2025, the focus is not on 'how' we applied technology, but on 'why' we applied it in that way," adding, "I hope the participants can benefit from the concerns and efforts of Woowa Brothers' members."


After the opening note, Woowa Brothers' members took the stage as speakers in their respective areas of expertise for each presentation session. A total of 40 sessions were held across 11 fields, including backend, frontend, mobile apps, AI/ML, data, robotics, infrastructure, security, project management, design/UX, and culture/growth, sharing Baemin's cases, experiences, and know-how in each area with participants. Mentoring sessions were also held to facilitate communication with attendees. These mentoring sessions, which were available through pre-registration, were conducted in two formats: open mentoring and intensive mentoring, providing meaningful opportunities for participants aspiring to become developers.


CTO Ko stated, "Woowa Tech Conference is a time to share Woowa Brothers' technology and grow together with participants," and added, "We will continue to share and discuss Woowa Brothers' journey as we strive to shape the future through technology."


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