Seoul Apartment Sale Prices Rise 0.66% in First Week After Regulations... Growth Slows for First Time in 8 Weeks [Real Estate AtoZ]

First Week After the October 15 Housing Market Stabilization Measures
Gwangjin (1.85%), Seongdong (1.65%), Dongjak (1.58%) Lead Gains
Hangang Belt and Gangnam Area See Sharp Slowdown in Price Increases
Gyeonggi Rises for 10 Consecutive Weeks, Suj

Immediately after the announcement of the October 15 Real Estate Measures, apartment sale prices in Seoul rose by 0.66%. The rate of increase slightly slowed for the first time in eight weeks. This was largely due to lower growth rates in districts such as Seongdong and Gwangjin compared to the previous week. Among the five major metropolitan cities, Daegu also shifted to an upward trend, following Ulsan and Busan.

Since the government announced the 'Housing Market Stabilization Measures' for Seoul and some areas in Gyeonggi Province, concerns have arisen that the number of listings may decrease and the supply of jeonse (long-term lease) properties may disappear. On October 16, 2025, a real estate listing board in Mapo, Seoul, displayed promotional materials encouraging sales instead of listing available properties. Photo by Yoon Dongju

According to the Weekly KB Apartment Market Trends released by KB Real Estate, the nationwide apartment price change rate for sales was 0.15%, marking the eighth consecutive week of increases. Jeonse (long-term lease) prices rose by 0.06%.

Apartment sale prices in Seoul increased by 0.66%. In the greater metropolitan area, prices in Gyeonggi Province rose by 0.18%, while Incheon remained flat at 0.00%.

Among the five major metropolitan cities (0.01%), Ulsan (0.06%), Busan (0.03%), and Daegu (0.01%) saw increases. Daejeon (-0.03%) and Gwangju (-0.02%) experienced declines. Other regions (0.01%) recorded an increase.

Apartment Sale Price Index Change Rate by City and Province for the Third Week of October. Provided by KB Real Estate

Seoul Rises for 38 Consecutive Weeks ... Hangang Belt Sees Over 1% Growth

The apartment sale price growth rate in Seoul (0.66%) saw a slight decrease compared to the previous week (0.68%). The districts with the highest increases were Gwangjin-gu (1.85%), Seongdong-gu (1.65%), Dongjak-gu (1.58%), Mapo-gu (1.45%), and Gangdong-gu (1.10%). The reduction in the rate of increase was particularly noticeable in the Hangang Belt area and the Gangnam region compared to last week. On October 13, the previous week's growth rates were Gangdong-gu (2.16%), Gwangjin-gu (2.02%), Seongdong-gu (1.90%), and Mapo-gu (1.69%).

In Gwangjin-gu, both sale and jeonse prices rose as transactions increased just before the announcement of the October 15 measures, but the market has since stabilized after the area was designated as a land transaction permit zone. In Seongdong-gu, there was a final rush of buyers seeking gap investment properties with existing jeonse tenants until October 19, the day before the land transaction permit zone took effect, but inquiries have since decreased and the market has entered a wait-and-see phase.

The buyer's index in Seoul dropped to 85.3 from 95.5 last week, a decrease of 10.2 points, marking the first decline in buyer demand in eight weeks. By region, the 14 districts of Gangbuk (85.0) and the 11 districts of Gangnam (85.7) fell by 3.2 points and 16.3 points, respectively, with a particularly sharp decline in buyer interest in Gangnam. Last week, the Gangnam area exceeded the baseline of 100 (102.0), meaning buyers slightly outnumbered sellers, but this reversed significantly within a week.

Apartment Sale Price Index Change Rate by District in Seoul for the 3rd Week of October. Provided by KB Real Estate

Gyeonggi Province Rises for 10 Consecutive Weeks... Strong Growth in Sujeong and Bundang Districts of Seongnam

Apartment sale prices in Gyeonggi Province rose by 0.18% compared to the previous week, marking the tenth consecutive week of increases. By region, Sujeong-gu in Seongnam (1.52%), Bundang-gu in Seongnam (1.41%), Hanam (0.88%), and Gwangmyeong (0.80%) led the gains. In contrast, Pyeongtaek (-0.30%), Paju (-0.12%), and Icheon (-0.10%) continued to decline.

Sujeong-gu and Bundang-gu in Seongnam saw strong upward trends, with record-high transactions driven by buyers seeking to complete contracts before the implementation of new regulations on October 20. Afterward, the number of listings decreased and transactions slowed, resulting in a wait-and-see attitude among both buyers and sellers.

Incheon (0.00%) ended a four-week decline with a slight rebound, returning to a flat trend. By district, Michuhol-gu (0.03%), Bupyeong-gu (0.02%), and Gyeyang-gu (0.01%) saw increases, while Dong-gu, Namdong-gu, Jung-gu, and Yeonsu-gu remained flat. Only Seo-gu (-0.01%) experienced a decline.

Looking at the buyer's index in the greater metropolitan area (54.6), Gyeonggi Province (45.3) rose by 0.1 points, while Incheon (26.9) fell by 3.5 points. Compared to Seoul, these figures are well below the baseline of 100.

Seoul Jeonse Prices Rise for 36 Consecutive Weeks... Supply Shortage Compared to Demand

Jeonse prices for apartments in Seoul (0.11%) increased for the 36th consecutive week. The rate of increase slightly decreased compared to the previous week (0.17%). By district, Songpa-gu (0.26%), Yongsan-gu (0.21%), Seodaemun-gu (0.18%), Gwangjin-gu (0.17%), and Jongno-gu (0.17%) saw rises. Only Geumcheon-gu (0.00%) remained flat.

When purchasing properties with existing jeonse tenants, buyers are required to meet a two-year residency requirement, which limits the supply of new jeonse listings. In addition, contract renewals by current tenants have further reduced the availability of jeonse properties. In Songpa-gu, jeonse prices are rising due to relocation demand from reconstruction complexes in the Garak and Ogeum-dong areas.

Jeonse prices for apartments in Gyeonggi Province rose by 0.10%, marking the 38th consecutive week of increases. Sujeong-gu in Seongnam (1.10%), Hanam (0.67%), Gunpo (0.37%), Jangan-gu in Suwon (0.27%), and Gwangju (0.25%) saw increases. In contrast, Ojeong-gu in Bucheon (-0.11%), Pyeongtaek (-0.06%), and Icheon (-0.04%) experienced declines.

In Hanam, the steady inflow of jeonse demand is driven by rising jeonse prices in neighboring Songpa-gu, Seoul, as well as relocation demand from reconstruction projects. However, even in large apartment complexes, jeonse supply is scarce, leading to continued price strength in areas such as Wirye New Town and Misagangbyeon City.

Incheon (0.01%) recorded its third consecutive week of rising jeonse prices, with Bupyeong-gu (0.02%) and Yeonsu-gu (0.01%) seeing increases, while other districts remained flat.