Targeting Consumers in Eastern Europe, Including the Czech Republic and Bulgaria
Gradual Expansion into Major European Hubs Planned for Q4 This Year
Fashion brand Martangkim announced on October 23 that it will officially enter the US and Eastern European markets.
First, Martangkim will introduce its line of accessories, including bags and wallets, through the Bulgarian select shop "Scandal." Its reasonable pricing and sophisticated designs have received positive responses from local consumers. Building on this momentum, the company plans to expand its distribution channels to neighboring countries such as the Czech Republic and the Balkan Peninsula.
Based on these initial achievements, Martangkim aims to establish a distribution structure centered on local select shops to improve accessibility and further strengthen its competitiveness with a lineup of its best-selling products.
In the United States, Martangkim will officially launch on Amazon, expanding its reach to North American consumers. Starting in October, the brand will offer around 60 items on Amazon, including popular logo items, wearable apparel, and daily bags that have received strong responses in global markets. The company also plans to actively utilize Amazon's shopping features-such as product reviews, recommendation algorithms, and search-based exposure systems-to raise brand awareness and attract new customers.
Martangkim is pursuing additional export expansion within the fourth quarter of this year and intends to continue its global growth through phased expansion into major European hubs.
A Hadohouse representative stated, "As overseas sales continue to grow, especially through our own online mall, our entry into Eastern Europe and Amazon is a move to extend this momentum into offline channels. Moving forward, Martangkim will further solidify its competitiveness in the global market with customized strategies tailored to consumer preferences in each country."
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