[Asia Smart Finance Awards] Convenience Innovations Satisfy Both Novice and Expert Investors

Kiwoom Securities Wins Top Innovation Award

Kiwoom Securities has won the top award in the Innovation category for Mobile Trading System (MTS) evaluation at the '2025 Asia Smart Finance Awards.'

Joo-Sung Eom, CEO of Kiwoom Securities. Kiwoom Securities

Celebrating 20 consecutive years as the leader in domestic stock market share, Kiwoom Securities has integrated artificial intelligence (AI) and the latest mobile technologies into its trading platform capabilities, creating an investment environment that is easily accessible for beginners and satisfying for experts alike.

Last month, Kiwoom Securities introduced a new 'Simple Mode' to its MTS 'Hero S#' to maximize convenience for individual investors. To ensure that novice investors do not struggle with the extensive and professional features of the existing Hero S#, the company focused on gathering only the core functions to deliver an intuitive and easy user experience.

Beyond user experience, Simple Mode consolidates the most frequently used features by investors, achieving both simplicity and professionalism. For example, in addition to buy and sell orders, users can handle cash deposits, currency exchange, point usage, and fractional share trading, all from a single screen.

The increasingly popular 'Stock Accumulation' feature has also been streamlined so it can be executed with just a few taps, making it even easier to use. The industry-leading conditional search function has been reconfigured into a 'slim' version, allowing for intuitive use without complex settings.

Users can also easily access differentiated professional content, such as real-time rankings and Kiwoom's top stocks. In addition, features have been added to make investment information more accessible. 'Reportoon,' which provides reports in webtoon format, and 'Investment Shorts,' which offers quick insights into the latest trends and issues, are now available.