[Today's New Product] Chilsung Cider in a PET Bottle Made with '100% Recycled Plastic'

First Carbonated Beverage in Korea to Use 100% Mechanically Recycled PET

On October 21, Lotte Chilsung Beverage announced that it will launch a 500ml PET bottle of Chilsung Cider, which is the first carbonated beverage in South Korea to use 100% recycled plastic material.

PET recycling is categorized into mechanical recycled PET (MR-PET) and chemical recycled PET (CR-PET). The newly introduced 500ml Chilsung Cider PET bottle is the first carbonated beverage container in South Korea to be made using 100% recycled plastic material derived from mechanical recycled PET (MR-PET).

Chilsung Cider, the first carbonated beverage in South Korea to use 100% recycled plastic. Lotte Chilsung Beverage

Lotte Chilsung Beverage planned this product as a proactive response ahead of the full enforcement of the Ministry of Environment's "Act on the Promotion of Saving and Recycling of Resources." Starting next year, under the revised enforcement ordinance, manufacturers of bottled water and non-alcoholic beverages that use more than 5,000 tons of PET bottles annually will be required to use at least 10% recycled material in PET bottle production.

By using 100% recycled plastic material for the 500ml Chilsung Cider PET bottle, Lotte Chilsung Beverage expects to reduce approximately 2,200 tons of plastic and about 2,900 tons of carbon emissions annually, based on last year's sales volume of 500ml Chilsung Cider. Through these efforts, the company aims to reduce the environmental impact caused by the landfilling and incineration of waste plastic, contribute to carbon neutrality and climate change response, and strengthen its commitment to ESG management.

In addition, the newly launched 500ml Chilsung Cider PET product will feature some changes to its label and container design. The product label will display "100% RECYCLED BOTTLE" to indicate the use of 100% recycled material. The bottom of the PET bottle, previously round, will now feature an embossed, angular pattern for a more sophisticated look and improved grip.

A representative from Lotte Chilsung Beverage stated, "Since we introduced 'Icis 8.0 ECO,' the first label-free bottled water product in South Korea, in January 2020, over 50% of bottled water products distributed domestically are now produced without labels. As the production of the 500ml Chilsung Cider PET bottle using 100% recycled material is also a first for carbonated beverages in South Korea, we hope this pioneering initiative will serve as a model case that inspires change for everyone."