[Today’s New Product] hy Launches Two "It’s On Winter Noodles" Varieties

Introducing "Anchovy Perilla Seed Noodles and Dumplings" and "Clam Knife-Cut Noodles"
Special promotion: Receive 80g of young radish kimchi with purchase of new products

On October 21, hy announced the launch of two new products under the "It’s On Winter Noodles" line.

The new products are "It’s On Anchovy Perilla Seed Knife-Cut Noodles and Dumplings" (hereafter referred to as Anchovy Perilla Seed Noodles and Dumplings) and "It’s On Clam Knife-Cut Noodles" (hereafter referred to as Clam Knife-Cut Noodles).

The Anchovy Perilla Seed Noodles and Dumplings feature a savory flavor profile, combining the umami of anchovy broth with perilla seed powder. This product allows consumers to enjoy both knife-cut noodles and dumplings in one hearty bowl. The Clam Knife-Cut Noodles are characterized by a rich broth made from clams, with thick noodles that offer a chewy texture and pair well with the soup. Both products can be customized with a variety of toppings, such as meat, seafood, or vegetables, according to personal preference. They are also easy to prepare, making them accessible for anyone to enjoy at home.

hy It's On Winter Noodles 2 Types. hy

To celebrate the launch, hy is running a promotion where customers who purchase the two types of winter noodles will receive 80g of young radish kimchi as a complimentary gift.

Ahn Hyunwoo, head of marketing at hy, stated, "Following the It’s On summer seasonal noodles, we are introducing winter seasonal products," adding, "We hope you stay warm this winter with the comforting broth of the two It’s On Winter Noodles."

Meanwhile, "It’s On" is hy’s brand of fresh and convenient meals, designed to allow consumers to easily enjoy a healthy and carefully prepared meal at home. The product line includes a variety of options such as meal kits and salads. A key feature is the ability to have products delivered fresh to your doorstep through the Fresh Manager service.