Launch of Eight New Products
Bathing and Dental Care Items to Be Released Within the Year
On October 20, Clean Nara announced that its pet-specialized brand Popomong will launch eight new products as part of its low-irritant pet skincare line, 'Loving Paw.'
Loving Paw is a premium low-irritant skincare line designed for pets to use safely. Clean Nara developed this gentle care line under the concept of "The Moment Love Soaks In," aiming to minimize irritation to pets' sensitive skin and sense of smell, and to support comfortable grooming care.
The new lineup consists of eight products covering comprehensive grooming care for pets, from bathing to coat and dental care. The bathing and cleansing products-Calamine Therapy Shampoo, Barrier Ampoule, and Avena Ear Cleaner-are available for pre-order in limited quantities on Coupang at up to 29% off until October 26. Additionally, three coat care products-Oat Therapy Shampoo, Barrier Cream, and Comfort Grooming Mist-enhanced for moisturizing and skin barrier support, as well as two dental care products-Deep Clean Enzyme Toothpaste and 7+ Dental Spray for seniors-will be released sequentially within the year.
To accommodate pets sensitive to scents, all products except for the dental care items are formulated without artificial fragrances. Natural ingredients such as calamine, which helps relieve itching and soothe the skin, and superfood oats, known for their moisturizing effects, have been incorporated. Furthermore, all ingredients are rated EWG GREEN and meet the same human-grade standards as Clean Nara’s household products.
A Clean Nara representative stated, "While the hygiene-focused 'Care Paw' lineup laid the foundation for daily pet care, 'Loving Paw' is a premium line developed to address more specialized care needs and trends. We will continue to develop products centered on clean and safe ingredients, aiming to grow as a premium care brand dedicated to the health and happiness of pets."
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