Samsung Targets Chinese "Fake QLED TV" Claims
Video Features Clown Selling Fake QLED TVs
Highlights Class-Action Lawsuits Against Chinese TV Manufacturers
Samsung Electronics has released a marketing video directly addressing the controversy over false claims regarding QLED by Chinese TV manufacturers.
On October 16, Samsung Electronics uploaded a video with the thumbnail "Where is the real QLED?" to its global YouTube channel. The video depicts the struggles of a TV marketer who sells fake QLED TVs as if they were genuine. Disguised as a clown to hide his face, he sits down in frustration, wondering, "Where is the real QLED?"
This video appears to use the metaphor of a clown to allude to suspicions about the "real QLED" claims made by Chinese TV manufacturers. QLED TVs are premium liquid crystal display (LCD) televisions that use quantum dot (QD) technology. QDs are ultra-fine semiconductor particles that emit light when exposed to electrical energy, and are tens of thousands of times thinner than a human hair. According to Samsung Electronics, Samsung QLED TVs contain more than 3,000 ppm of QD material in their film. In contrast, Chinese brands such as TCL and Hisense have faced class-action lawsuits from American consumers over fake QLED TVs, which either do not contain QD material or fail to function properly as QLEDs.
In Western culture, clowns are often portrayed as figures who distort or deceive reality. Not long ago, Samsung Electronics also released content indirectly criticizing the "fake QLED" controversy by featuring clowns selling sushi without fish, tacos without tortillas, and hot dogs without sausages.
A Samsung Electronics representative stated, "We planned this video as part of our efforts to explain Samsung QLED TVs to consumers in a more entertaining way," adding, "We hope this video series will help consumers clearly understand what qualifies as a real QLED TV."
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