Intuitively Capturing the Essence of Delivery Service
CJ Logistics announced on the 17th that its integrated delivery solution brand 'O-NE' received the Grand Prize for Excellence in Korean Language Outstanding Trademarks.
CJ Logistics announced on the 17th that its integrated delivery solution brand 'O-NE' received the Grand Prize for Excellence in Korean Language Outstanding Trademarks. CJ Logistics
'O-NE' was selected for the highest honor, the "Beautiful Trademark" (Minister of Culture, Sports and Tourism Award), at the 10th Korean Language Outstanding Trademark Selection Contest, held in celebration of the 579th Hangul Day and organized by the Korean Intellectual Property Office.
'O-NE' intuitively expresses both the meaning of "one and only delivery" and the essence of delivery service, which is "bringing excitement and joy." The logo design symbolizes a delivery box approaching the customer, embodying the company's commitment to "growing together with customers through innovative and advanced delivery services."
In addition to its existing English logo, CJ Logistics has developed a Hangul logo for 'O-NE,' enhancing readability and accessibility across generations and consistently delivering the brand experience.
Leveraging this award, CJ Logistics plans to expand consumer engagement and brand awareness by strengthening campaigns, advertisements, and social media activities utilizing the 'O-NE' brand. A company representative stated, "'O-NE' has been officially recognized not just as a service brand, but as a Korean-language trademark that approaches customers in everyday logistics in a friendly way," adding, "We will continue to communicate more closely with the public through brand strategies that embrace the Korean language and Hangul."
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