Netmarble's Mabrex Signs Agreement with Microsoft for Game Publishing and AI-Based Innovation

Launching Blockchain Game Support 'Accelerator'
Expanding the Web3 Ecosystem and Gaming Infrastructure

Mabrex, Netmarble's blockchain subsidiary, announced on October 16 that it has signed a business agreement with Microsoft (MS) for "game publishing and AI-based innovation."

Demoo Hong, Head of Gaming Division at Microsoft Korea (third from left), and Jinpyo Hong, CEO of Mabrex (fourth from left), along with other representatives from both companies, are posing for a commemorative photo after signing a business agreement on the 15th for "game publishing and AI-based innovation." Provided by Netmarble

Together with Microsoft, Mabrex will launch an accelerator program to support blockchain games, aiming to vitalize the Web3 ecosystem. The company plans to integrate MS's AI technologies-including Azure-based cloud, Azure Open AI, and Copilot Studio-into its Web3 gaming business. In addition, Mabrex intends to establish a global go-to-market (GTM) strategy with Microsoft to expand its brand presence in the Web3 gaming market.

Demoo Hong, Head of Gaming Division at Microsoft Korea, stated, "Our collaboration with Mabrex will serve as a strong example of how MS's Azure-based cloud and AI technologies can create positive synergy in the global Web3 gaming industry. We plan to cooperate in various aspects, including technical support, marketing, and ecosystem expansion."

Jinpyo Hong, CEO of Mabrex, said, "This collaboration is expected to go beyond simple technology adoption and become a strategic partnership that sets a new standard for Web3 game publishing. Together with Microsoft, we will build a competitive Mabrex ecosystem in the global Web3 gaming market."

Meanwhile, Mabrex plans to strengthen its lineup by onboarding a variety of global Web3 games-including "Villains" (MOBA) and "Kritika" (ARPG)-to the Mabrex ecosystem in the second half of this year. The company also aims to enhance its publishing capabilities through collaborations with global blockchain platforms such as Immutable.