Goheung County to Develop Nation's First "Goheung Buncheong Ware Specialized Products"

A New Chapter for the Ceramics Industry Through Modern Commercialization

The Buncheong Culture Museum in Goheung County (Governor Gong Youngmin) announced on the 16th that it held an interim report meeting on the "Development of Goheung Buncheong Ware Specialized Products" on the 13th, where discussions were held on the modernization of traditional Buncheong ware into commercial products and the direction for establishing a lifestyle ceramics brand.

The meeting was attended by the governor, deputy governor, and department heads, who shared the current status of prototype development for 2025 and key research achievements, and engaged in in-depth discussions on future improvements.

The Goheung County Buncheong Culture Museum held an interim report meeting on the 'Development of Specialized Goheung Buncheong Ware Products' on the 13th, discussing the modernization of traditional Buncheong ware and the direction for establishing a lifestyle ceramics brand. Provided by Goheung County

This specialized product development project is particularly significant as it reinterprets the aesthetics of traditional Buncheong ware with a modern sensibility using local materials from Goheung and represents the nation's first initiative to specialize in lifestyle ceramics.

During the meeting, key opinions were presented, including strengthening modern design sensibility, strategies for segmenting consumer groups, promoting the use and functionality of local materials, establishing diverse production systems, linking promotions with local festivals, and ensuring hygiene and safety as lifestyle ceramics.

In particular, the necessity of developing practical designs that maintain the traditional aesthetics of Buncheong ware while fitting modern living spaces was emphasized. Accordingly, based on the results of prototype development being conducted this year, the county plans to systematically establish design concepts and brand direction next year by promoting the "Goheung Buncheong Ware Product Branding" project.

Additionally, the county decided to diversify its production strategy by dividing consumer groups into a popular line focused on household and cafe use and a premium line of limited editions in collaboration with ceramic artists.

Governor Gong Youngmin, who attended the meeting, emphasized, "Our goal is to harmonize the tradition and modernity of Goheung Buncheong ware and develop it into a lifestyle ceramics brand that can be naturally used in daily life." He added, "Based on this, we will pursue systematic branding to strengthen the competitiveness of Goheung's ceramics industry and create a new cultural and economic model for Goheung County that links production, experience, and tourism."

Meanwhile, the county plans to complete prototype production by the end of this year based on the final report in December, and in 2026, to pursue integrated brand establishment and pilot production to supply public institutions and verify market response.