Launching a Branded Section on HBO Max in Asia-Pacific
Joint Production and Service of Original K-Content
"Leading the Creation of a Sustainable K-Content Ecosystem"
CJ ENM is taking the lead in building sustainable K-content through a collaboration with global media and entertainment group Warner Bros. Discovery (WBD). Marking the 30th anniversary of its cultural business this year, CJ ENM has declared the start of a 'global acceleration year,' aiming to lay the groundwork for a comprehensive global expansion across both content and platforms, and to broaden the horizons of K-culture.
On October 16, CJ ENM announced that it had signed a strategic partnership with WBD to promote the global spread and strengthen the competitiveness of K-content.
The two companies have agreed to collaborate extensively, including: ▲ Joint planning and production of K-content ▲ Launching a Tving branded section within HBO Max in 17 Asia-Pacific regions, including Hong Kong, Taiwan, and Southeast Asia ▲ Expanding global distribution. CJ ENM emphasized that this partnership is especially meaningful because it goes beyond simple content cooperation to include joint platform expansion, thereby enhancing the sustainability of K-content.
Tving, making its first entry into the Asia-Pacific market as a branded section within Max, plans to showcase Korea's latest popular series and variety shows, thereby securing both market accessibility and brand recognition. Preview content will be released early next month, with the official launch of the branded section scheduled for early next year. In addition, CJ ENM and WBD will pursue joint global investment and production of K-content. The produced content will be released to global audiences through HBO Max.
CJ ENM explained that this partnership was made possible because WBD resonated with CJ ENM's vision of promoting cultural diversity and coexistence through original storytelling.
Lee Mikyung, Vice Chairwoman of CJ Group, stated, "It is meaningful to form a partnership with WBD, which has inspired people across generations worldwide. The collaboration between CJ, which possesses unique content capabilities, and WBD, renowned for its storytelling, will serve as a turning point to further elevate the global status of K-content."
She added, "Through the authentic stories presented by both companies, we hope global audiences will experience new joy and rediscover the emotional impact of beloved classics."
David Zaslav, CEO of WBD, said, "We are delighted to collaborate with CJ ENM, a leader in universal storytelling that resonates globally. This partnership marks an important milestone that clearly demonstrates our commitment to delivering locally optimized stories in major global markets."
Yoon Sanghyun, CEO of CJ ENM, said, "Over the past 30 years, we have led the industrialization and global expansion of K-content, evolving into a global intellectual property powerhouse. Moving forward, we will continue to expand strategic partnerships in major global markets to drive the sustainable growth of K-culture, which has become a worldwide lifestyle."
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