Seoul Metropolitan Council Wins Top Prize at "2025 Korea SNS Awards" for Third Consecutive Year

The Seoul Metropolitan Council (Chairperson Choi Hojung) has won the top prize in the nonprofit organization category at the "2025 Korea SNS Awards," achieving the distinction for the third consecutive year.

This year, over 100 government agencies, local governments, and other public institutions competed fiercely. The council's three-year winning streak signifies that its operation of social networking services (SNS) has become a model case for digital communication and public relations among local legislatures.

Short-form images of Seoul Metropolitan Council Chairperson Choi Hojung and council members participating in the "Soda Pop Challenge." Provided by Seoul Metropolitan Council.

The council has made efforts to present local legislative matters-such as ordinances and budgets, which may seem unfamiliar to citizens-through webtoons, short-form videos, and character-based content, adopting an approach that resonates with the public. In particular, innovative attempts such as interviews utilizing artificial intelligence (AI) received high praise.

Currently, the council operates four SNS channels: a blog, Facebook, Instagram, and YouTube. With a data-driven content strategy, it has achieved a total of 100,000 subscribers and 30 million annual views. Through infographic short-form videos, webtoons, and AI interview content, the council continues to strengthen citizen participation and engagement.

Its flagship content, the "Soda Pop Challenge," features Chairperson Choi Hojung, council members, and secretariat staff visiting animated landmarks of Seoul, set to the globally popular dance short-form video of K-Pop Demon Hunters. The simultaneous appearance of council members and staff generated significant public attention.

"Council Member Chaterview" is a short-form interview series that humorously showcases the human side of council members through conversations with AI, helping to build a friendly image of the council. "Weekly Council On" summarizes key activities each week, dynamically presenting the council at work for citizens. Additionally, "Ordinance Shortform" and collaborative webtoons with popular Instagram cartoonist Saenagom reinterpret ordinances through real-life examples, making them easy for anyone to understand.

Chairperson Choi Hojung stated, "The Seoul Metropolitan Council will continue to get closer to citizens with fun and trendy SNS content."

The "Korea SNS Awards" has been held since 2011 to evaluate and recognize the SNS communication achievements of public institutions and companies. The event is organized by the Korea Social Content Promotion Association and sponsored by the Ministry of Science and ICT.