[Today's New Arrival] Emart No Brand Launches Collaborative Products with 'Our Bakery'

"Targeting Customers in Their 20s and 30s"

Emart announced on October 14 that its private label brand, No Brand, will launch five collaborative products with 'Our Bakery' on October 16.

Our Bakery is a premium bakery brand that operates a total of 25 stores nationwide. Recently, it has gained popularity among Millennials & Gen Z through collaborations with idol group Zerobaseone and Disney, increasing its brand awareness among younger consumers.

The five new products to be released are based on Our Bakery's signature menu, 'Dirty Choco.' Dirty Choco is a pastry topped with dark chocolate and sprinkled with cocoa powder. The lineup includes Dirty Choco Shell Hazelnut, Dirty Choco Chunk Granola, Dirty Choco Pastry Bite, Dirty Choco Mocha Latte, and Dirty Choco Omelet Cake.

All five products will be available for purchase at Emart, No Brand specialty stores, and on SSG.com Emart Mall.

Previously, in March, No Brand collaborated with the organic tea brand Super Matcha to launch five products, which sold over 160,000 units within just 20 days of release. To date, more than 700,000 units have been sold at Emart and No Brand stores, with customers in their 20s and 30s accounting for nearly 36% of total sales.

Noh Byunggan, head of Emart’s No Brand division, said, "Celebrating its 10th anniversary this year, No Brand is making various attempts to prepare for the next decade," adding, "We will continue to collaborate with young brands so that No Brand becomes the reason why customers in their 20s and 30s choose Emart."