Dongwon F&B Launches 'Spicy Tuna Fried Rice' in Collaboration with Japanese Food Company

60th Anniversary of Korea-Japan Diplomatic Normalization
Strengthening Exchange Between Leading Seafood Companies
New Product Introduced at the Korea-Japan Festival at COEX on October 12

On October 12, Dongwon F&B announced the launch of 'WILDish Spicy Tuna Fried Rice,' a product jointly developed with Japan's leading seafood processed food company, Maruha Nichiro.

'Dongwon F&B' partnered with Japanese food company 'Maruha Nichiro' to launch 'WILDish Spicy Tuna Fried Rice'
Photo by Dongwon F&B

This collaboration was carried out to mark the 60th anniversary of the normalization of diplomatic relations between Korea and Japan, aiming to strengthen exchange and cooperation between the leading seafood companies of both countries. 'WILDish Spicy Tuna Fried Rice' combines Dongwon F&B's 'Dongwon Spicy Tuna' with Maruha Nichiro's fried rice brand 'WILDish.' The product features the signature spiciness of Dongwon Spicy Tuna, and various ingredients, including tuna fillet, are stir-fried at 200°C to create a distinctive smoky flavor.

In addition, the packaging of WILDish Spicy Tuna Fried Rice utilizes Maruha Nichiro's technology, allowing consumers to conveniently heat the product in the microwave and eat it directly from the pouch without transferring it to a plate.

WILDish Spicy Tuna Fried Rice was first launched in Japan in August, and sold over 100,000 units within a month at major Japanese retailers such as Aeon Mall, Cosmos, and Chubu Yakuhin.

To promote the new product jointly planned by the two companies, Dongwon F&B operated a promotional booth at the 'Korea-Japan Festival 2025 in Seoul,' held at COEX in Gangnam-gu, Seoul, on October 12.

A Dongwon F&B representative stated, "Two leading comprehensive food companies from Korea and Japan have combined their strengths to plan this product," adding, "We plan to continuously expand our cooperation into various areas, including pet food, in the future."

Meanwhile, Maruha Nichiro is Japan's largest comprehensive food company, covering fishing, aquaculture, processing, and distribution, and is expanding into new businesses such as biotechnology, pet food, and health functional foods. Dongwon Group is planning to expand its strategic alliance with Maruha Nichiro to jointly enter new businesses and global markets.