Zero Seller Fees... Gmarket Recruiting Sellers for "Big Smile Day"

First Big Smile Day Under the Joint Venture
No More Shared Costs: Full Support for Discount Coupons
Recruiting Participating Sellers Until the 24th

Gmarket and Auction announced on October 12 that they are recruiting sellers to participate in the largest shopping festival of the year, the "November Big Smile Day," which will run until October 24.

This Big Smile Day marks the first event to be held under the joint venture established by Shinsegae Group and Alibaba International, and is expected to be the largest event ever.

For this Big Smile Day, Gmarket will cover the entire cost of discount coupons. The discount cost-sharing that participating sellers had to bear in previous events has been completely eliminated. The event has been redesigned so that sellers can focus solely on product competitiveness and promotions, without worrying about participation costs.

Advertising benefits for participating sellers will also be expanded. Sellers who use advertising products such as "Power Click Ads" and "AI Sales Growth Support" will receive a 30% payback (up to 100,000 won) of their sales deposit. In addition, sellers with no advertising history for a certain period will receive up to 300,000 won in e-money as an extra benefit.

Any Gmarket or Auction seller whose account is properly linked to Gmarket’s sales management site (ESM PLUS) as of September 30 can apply for Big Smile Day, and products that meet the participation price criteria will be automatically included in the event. Applications can be submitted through the sales management site.

Big Smile Day is the largest online shopping event held by Gmarket and Auction twice a year, in May and November. The event showcases products from major brands as well as small and medium-sized sellers who are just starting online sales, offering them at the lowest prices and achieving record-breaking results each time. This year’s event will take place for 11 days, from November 1 to November 11.

Lee Mingyu, Head of Sales at Gmarket, said, "As this is the first Big Smile Day to be held under the joint venture, expectations from both sellers and buyers are higher than ever. We are preparing to ensure that both participating sellers and buyers can enjoy unprecedented benefits."