[AI Revolution](170) Twinit to Showcase K-Beauty Tech to Global Audience

AI-Based Beauty Specialist with Facial Recognition Technology
Supplies Devices to Olive Young, Jung Saem Mool, and More

Twinit, an artificial intelligence (AI)-based beauty startup formerly known as EntreReality, will showcase its K-beauty technology to key figures and business leaders from around the world. The company is scheduled to participate in a beauty experience event to be held in Gyeongju for four days from October 28 to 31. Founded in October 2021, Twinit provides solutions that use AI-based facial recognition to identify a user's skin type and recommend suitable cosmetics.

Twinit installed an AI beauty consulting device and operated a pop-up store at Hyundai Department Store Cheonho Branch earlier this year. Provided by Twinit

Twinit has launched an in-store AI beauty consulting device that offers skin diagnosis, personal color analysis, and beauty item recommendations. These devices have been installed at locations such as the newly opened three-story 'Jung Saem Mool 101' store in Seongsu-dong, Seoul, as well as at CJ Olive Young branches (Gwanak Town, Gangnam Central, and Sookdae). Consumers can simply stand in front of the kiosk device, take a quick facial photo with the camera, and receive an analysis of their skin type along with personalized cosmetics recommendations. By scanning the product code, customers can immediately purchase the recommended items both online and offline.

I personally tried out the device at the Jung Saem Mool 101 Seongsu store. Twinit AI analyzed my eye color, skin, and lip color to suggest shades that would suit me. It provided specific recommendations, noting that "deep reds and subtle green hues suit your gaze," and suggested "wine, khaki, and navy colors" as ideal options. Notably, the device allows users to select beauty items tailored to their preferences, such as whether they want radiant skin or wish to cover blemishes, which is expected to enhance consumer satisfaction. CEO Lee stated, "We discovered that consumers want products that not only match their skin but also express their individuality and reflect their preferences," adding, "As more data accumulates, it will become possible to offer ultra-personalized, customized services."

Example of TwinIt AI's skin diagnosis and personalized cosmetics recommendation feature. Provided by TwinIt

Until last year, CEO Lee operated a business model that provided direct AI skin diagnosis through a smartphone application, but this year, the company is focusing on business-to-business (B2B) transactions. He explained, "Based on statistics showing that 7 out of 10 global consumers still purchase cosmetics in offline markets, we launched the in-store device and have seen tangible results." The French cosmetics brand La Roche-Posay, which has entered the Korean market, has also become a Twinit client. CEO Lee added, "With our self-manufactured device's subscription service gaining popularity, we have already secured down payments for next year's sales that are comparable to this year's total revenue," and stated, "Our goal for next year is to achieve more than 300% growth compared to this year." Looking ahead, the company plans to gather data and further advance its AI so that Twinit devices can be used by multi-ethnic customers overseas as well as in Korea.