World's First "Hands-Free" Driver Assistance System
Third Global Rollout After North America and China
"Demonstrating the Importance of the Korean Market...A Major Project"
General Motors (GM) will officially launch its next-generation driver assistance system, "Super Cruise," in Korea, which allows drivers to take their hands off the steering wheel while driving. This marks the third introduction of the system globally, following its debut in North America and China in 2017, eight years ago.
Amid speculation about GM's potential withdrawal from Korea due to restructuring at GM Korea, the company has clarified its commitment to the domestic market by unveiling plans to launch a new vehicle equipped with this advanced technology.
Cha Myungshin, Executive Director of Digital Business at GM Korea, is giving a presentation at the GM Super Cruise press conference held at Oakwood Center in Gangnam-gu, Seoul on the 1st. GM Korea
Yoon Myungok, Executive Director of Communications and Chief Marketing Officer at GM Korea, stated at a press conference held at Oakwood Center in Gangnam-gu, Seoul on the 1st, "We plan to launch a new Cadillac model equipped with Super Cruise within the year," adding, "Korean consumers will be able to see firsthand how the future of mobility will transform everyday life."
Super Cruise is the world’s first commercially available hands-free driver assistance system. It is characterized by its Driver Monitoring System (DMS), which ensures that the driver is always keeping their eyes on the road. If the driver fails to pay attention to the road ahead, the DMS provides visual and auditory warnings and, if necessary, intervenes in vehicle control. The system can also automatically change lanes based on road conditions and can be updated with necessary features through over-the-air (OTA) updates.
It is expected to reduce driver stress and fatigue during long-distance driving. According to a 2024 survey of North American consumers, over 80% of respondents said they were satisfied with the Super Cruise feature.
General Motors (GM) announced on the 1st that it will officially launch its next-generation driver assistance system, "Super Cruise," in Korea, which allows drivers to take their hands off the steering wheel while driving. Operation of GM Super Cruise. Korea GM
Since its launch, the system has been validated for safety and reliability by covering approximately 877 million kilometers in North America, equivalent to traveling between the Earth and the Moon 1,141 times. It is currently available on more than 970,000 kilometers of roads in North America.
In Korea, the system has been localized to support over 23,000 kilometers of highways and major arterial roads. GM Korea invested over 10 billion won in collaboration with GM headquarters during this process.
Cha Myungshin, Executive Director of Digital Business at GM Technical Center Korea, stated, "The Korean market is not only highly competitive in the automotive industry but also has a well-established IT infrastructure. For these reasons, headquarters considers Korea a key market, and selecting Korea as a launch country for Super Cruise is highly significant from a strategic perspective."
GM Korea collected and analyzed domestic road information to secure high-precision maps on its in-house servers. Ha Seunghyun, Head of Technical Development at GM Technical Center Korea, explained, "Unlike North America or China, Korea has dedicated bus lanes and frequent construction zones, so we put significant effort into localizing road information."
General Motors (GM) announced on the 1st that it will officially launch the next-generation driver assistance system "Super Cruise," which allows drivers to take their hands off the steering wheel while driving, in South Korea. Current road status with Super Cruise functionality applied. Korea GM
While Super Cruise enables hands-free driving, it is not a fully autonomous driving system. In the event of an accident while the system is in operation, the responsibility remains with the driver. Executive Director Yoon explained, "It helps reduce human errors during long-distance driving, contributing to safer driving. However, as of June this year, there have been no traffic accidents caused by Super Cruise since its launch."
On this day, GM Korea refrained from commenting on whether the Super Cruise feature would be applied to domestically produced vehicles. Executive Director Cha stated, "We are importing vehicles certified overseas for the Korean market and are considering applying the system to other GM brands in the future. However, whether it will be applied to domestically produced models will be decided later, depending on market conditions."
The service model for Super Cruise will be released in line with future new vehicle launches. GM Korea also plans to provide quarterly map updates, offer package deals for a certain period upon vehicle purchase, and deliver dedicated customer care services through a call center.
Seunghyun Ha, Head of Technical Development Division at GM Technical Center Korea, is making a presentation at the GM Super Cruise press conference held on the 1st at Oakwood Center in Gangnam-gu, Seoul. Korea GM
Executive Director Cha said, "Super Cruise sets a new standard for advanced driver assistance systems (ADAS) and offers customers an innovative driving experience. This is a significant project that we have prepared for years, delivering new value to Korean customers and demonstrating the strategic importance of the Korean market."
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