[Today's New Release] GS25-KT&G Collaboration... Lil Hybrid 3.0 Twin Blue Limited Edition

First-Ever Collaboration in the Distribution Industry: Leading E-Cigarette Device Makers Join Forces
Pre-Orders on Woori Dongnae GS App Start October 1
Nationwide Launch Begins October 27

GS25, a convenience store operated by GS Retail, announced on September 30 that it will launch a limited edition of the electronic cigarette device 'Lil Hybrid 3.0 X GS25' in collaboration with KT&G, marking the first such partnership in the distribution industry.

GS25 is the first in the distribution industry to collaborate with KT&G to launch the electronic cigarette device 'Lil Hybrid 3.0 X GS25'. Provided by GS Retail

The collaborative products consist of two device models, both featuring blue tones that represent GS25’s signature color. The design incorporates subdued hues tailored to the preferences of the core customer base in their 20s and 30s.

A total of 48,000 units will be released, with 24,000 units available for each model as limited editions. The retail price is 88,000 won. Customers can purchase the device for 78,000 won by applying a 10,000 won discount coupon in celebration of GS25's exclusive limited edition launch.

The sales schedule is as follows: ▲ From October 1 to 15, pre-orders for a total of 500 units will be available through GS Retail’s application ‘Woori Dongnae GS’; ▲ From October 23, early sales will be held at two directly managed stores-GS25 The Gwanak and GS25 GS Gangnam-with 50 units per store and a purchase limit of two units per person, starting at 12 p.m.; ▲ From October 27, official sales will begin at GS25 stores nationwide.

Cha Junghyun, Merchandise Planner (MD) of GS25’s Life Living Team, stated, “The Lil Hybrid 3.0 X GS25 limited edition is significant as it is the first exclusive collaboration for an electronic cigarette device in the distribution industry. Moving forward, we will continue to strengthen our competitiveness in related product categories based on customer preferences and data.”