Promotion of the Hometown Love Donation Program, Cymbidium Orchids, and Tourism Festivals
Direct Sales Market Operation and More
Hapcheon County in South Gyeongsang Province announced on September 29 that it held the "Local Revitalization Consumption Promotion Event" at Building 5 of the Sejong Government Complex in Sejong City, where it promoted the Hometown Love Donation Program, introduced local tourism and festivals, held a Cymbidium orchid exhibition, and operated a direct sales market for local agricultural specialties.
This event was organized as part of an exchange and cooperation project promoted through a sisterhood agreement between the Ministry of Agriculture, Food and Rural Affairs and Hapcheon County.
During the event, a promotional booth for the Hometown Love Donation Program was operated, showcasing return gifts and issuing certificates of hometown affection to encourage participation in the program. In addition, major tourist attractions and festivals in Hapcheon were introduced to employees and visitors at the Sejong Government Complex, including the Pink Muhly Grass Colony, the Hwangto Korean Beef Festival, the Hwangmaesan Silver Grass Festival, the Tripitaka Koreana Documentary Culture Festival, and the immersive experience event "Live Park 1945" at Hapcheon Image Theme Park.
The event also featured a Cymbidium orchid exhibition to promote Hapcheon as the "home of Cymbidium orchids," and the direct sales market offered more than 50 items, including rice, grains, fruits, mushrooms, onion ramen, and Cymbidium orchids. Promotional activities were also carried out in connection with the online mall "Suryo-han Hapcheon."
A Hapcheon County official stated, "This event allowed us to widely promote Hapcheon's agricultural specialties and tourism resources," adding, "We will continue our efforts to expand the Hometown Love Donation Program and stimulate consumption in the future."
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