James Jang, Former Alibaba Executive, Appointed as New CEO of Gmarket... "Expectations for Enhanced AI Capabilities"

Shinsegae Group Announces 2026 Regular Executive Appointments

On September 26, James Jang (Korean name: Jang Seunghwan), a former Alibaba executive in his 40s, was appointed as the new CEO of Gmarket, a joint venture subsidiary established through a business combination between Shinsegae Group and China’s Alibaba Group.

James Jang, CEO of Gmarket. Provided by Shinsegae Group

Born in 1985, James Jang graduated from the University of Western Ontario in Canada with a degree in business administration and began his career in 2008 at Accenture Management Consulting in the United Kingdom and Canada.

He later co-founded Lazada Philippines, Alibaba’s Southeast Asian platform, in 2012. He has served as Chief Customer Officer (CCO) of Lazada Group, CEO of Lazada Singapore, Chief Business Officer (CBO) of Lazada Group, and CEO of Lazada Indonesia, establishing himself as an expert in the e-commerce sector.

Shinsegae Group stated, "We expect CEO James Jang to lead Gmarket’s new growth vision of ‘global expansion for sellers’ and ‘enhancing artificial intelligence (AI) technology capabilities,’ driving the company’s renewed growth."