The commercial units within "The Atrium The Edu" complex in Incheon Geomdan New Town, which have attracted significant attention from investors, will be put up for public auction today (September 26, 2025). This offering consists of a total of 14 units. The fact that these are newly constructed commercial spaces with no premium fees, along with their location within a large-scale residential complex with a stable customer base, has drawn strong interest from the market.
The auction will take place at Geomdan Lapeonville Phase 2, located in the Wondang-daero area of Seo-gu, Incheon. Applications will be accepted from 11:00 a.m. to noon, after which the highest bidder for each unit will be selected through an open bidding process. The bid deposit is 10 million KRW per unit, which will be applied toward the contract deposit upon a successful bid. Successful bidders will proceed with the contract process immediately after the auction and must pay 10% of the contract amount upfront. The payment structure is designed to ease financial burden by distributing it over time: 40% of the balance is due in December 2025, and the remaining 50% upon occupancy.
The main reason "The Atrium The Edu" commercial units are attracting attention is their stable demand. There is a fixed customer base from the 781 apartment households, and the area is also home to a cluster of educational institutions, including kindergartens, elementary, middle, and high schools, forming an "edu-block" school district. This ensures a steady flow of both parents and students. The combination of residential and educational demand creates a dual demand structure, reducing vacancy risk and enhancing long-term operational stability. Additionally, the presence of other nearby apartment complexes is expected to bring in external customers as well.
The location itself is also noteworthy. The commercial units are situated on the first floor right next to the main entrance of the complex, providing excellent visibility and accessibility. They are directly connected to the vehicle entry route, making it easy to attract external visitors and secure both internal and external customers. In particular, corner units offer openness in two or more directions, making them suitable for a variety of tenant types, including cafes, restaurants, convenience stores, as well as stationery shops, private academies, and study cafes catering to the educational district.
The brand value further enhances the investment appeal. Daebang Construction, which is responsible for the construction, ranked 22nd in construction capability evaluations in 2025, and the "The Atrium" brand has already established itself as a premium residential brand in major cities nationwide. As these are newly built commercial units, there are no premium fees, and with apartment move-in scheduled for May 2026, investors can expect to generate returns quickly.
A representative from the sales team stated, "Geomdan New Town is rapidly growing as a leading new residential area in the northwestern part of the Seoul metropolitan area, with swift population inflow and expansion of transportation infrastructure. The auction for 'The Atrium The Edu' commercial units being held today presents an opportunity to secure both stability and future value."
For more detailed information on the sale, please contact the sales promotion center.
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