Three Major Department Stores Launch Fall Regular Sale... New Arrivals Up to 50% Off

Lotte Department Store: Over 400 Brands Participating, Up to 50% Off
Shinsegae Department Store: Up to 10-30% Off on Fashion and Sports
Hyundai Department Store: Showcasing Over 150 Pop-up Stores

The three major department store chains will launch their 'Fall Regular Sale' starting September 26.

First, Lotte Department Store will feature around 400 brands participating, offering new F/W (fall and winter) season products at discounts of up to 50%. To meet the growing demand for outdoor activities, popular sports items such as lightweight jackets and running shoes will be discounted by 30-50%. In celebration of the fall golfing season, golf and footwear brands will provide discounts of up to 30%. Interior accessories, fabrics, and kitchenware suitable for the fall and winter season will also be available at discounts of up to 50%.

To coincide with the peak wedding season in fall, a 'Wedding Fair' event will also be held. The Wedding Fair is a special event where customers can earn double 'Wedding Mileage,' a wedding-focused service by Lotte Department Store. This year, the event will run for 13 days from October 7 to 19. For engaged couples preparing for family visits during the holiday period, Wedding Members will receive a 15% discount on fruit and gift sets.

Various pop-up stores will also be featured. At 'The Crown' on the basement level 1 of AvenueL Jamsil, the 'Miu Miu Atheneum' pop-up store will run from September 26 to October 12. At the Cosmo Energy Plaza on the basement level 1 of the main branch, Dior's 'Rouge Dior' pop-up store will be held from September 30 to October 4. At 'The Conran Shop' on the first floor of the Gangnam branch, a gifting pop-up store for the Danish lifestyle brand TEKLA will be open until October 13.

Shinsegae Department Store: Over 250 Brands Participating... Up to 10-30% Off on Fashion and Sports

Shinsegae Department Store will offer fall season new arrivals and end-of-season items from over 250 brands in categories such as fashion, accessories, and sports at all 13 locations, including the main and Gangnam branches. Fashion and sports items will be discounted by up to 10-30%, while lifestyle products will be available at discounts of 20-40%. Popular overseas contemporary brands among Millennials & Gen Z, such as Theory, Maison Kitsune, and Juun.J, will offer random discount coupons of 5-15% to existing customers through an in-store QR code roulette promotion. In the young fashion category, brands like Covernat, LEE, and Wakiwilli will offer 10-30% discounts, while Nike will provide 10-20% off. In the lifestyle category, furniture and bedding products will be available at 20-40% off.

Various pop-up stores will also be held. From October 1 to 12, the shoe brand UGG will operate a pop-up store at The Space on the first floor of the Gangnam branch. All customers who purchase UGG products will receive a keychain, and those who participate in the pop-up event will receive a heart key ring. The leather sofa brand Levik is also participating in this fall event, offering a 12% discount on all items. Customers who agree to write and share a review will receive a 30,000 won Shinsegae gift certificate. In addition, products using goose down, which are popular in fall, from brands such as Aller Man and Sesah, will be available at 20-40% off.

Hyundai Department Store: 'The Hyundai Popup Festa'... Over 150 Fashion and Content Pop-up Stores

Hyundai Department Store will hold its fall season-themed event, 'The Hyundai Popup Festa,' from September 26 to October 19 at department stores nationwide, including the Apgujeong main branch. Under the theme 'Taste Journey,' the event will feature more than 150 pop-up stores at branches across the country.

First, fashion and content pop-up stores will be introduced. At the Trade Center branch, from September 29 to October 9, the women's fashion brand Hafley, which reinterprets hanbok in a modern way, will open a pop-up store to showcase its signature products. At The Hyundai Seoul, from October 2 to 11, a pop-up store for the popular drama 'The Tyrant's Chef' will be held. At the Pangyo branch, until September 29, the 'Bybee' pop-up store, in collaboration with YouTuber Ppeung, will present popular honey products.

Experiential content for families has also been prepared. At the Mokdong branch, from October 1 to 31, the handmade electric bicycle brand Avec Custom will unveil its new BMX (trick bike) model for the first time through a pop-up store. At the Chungcheong branch, from October 2 to 19, the popular board game 'Kkochiui Dalin' pop-up store will operate, featuring a board game competition and a brick play zone.

Exhibition content has also been strengthened. At ALT.1 in The Hyundai Seoul, from October 1 to 21, the global exhibition 'Bearbrick World Wide Tour' by the world-renowned figure brand Bearbrick will be held. This exhibition, commemorating the 20th anniversary of Bearbrick, will showcase works created by more than 120 artists from around the world. At the Jungdong branch, from September 26 to October 9, in collaboration with the Gyeonggi Content Agency, the 'Osaek Seolhwa Interactive Exhibition' will allow visitors to experience Korean folktales such as Dokkaebi Village, Byeoljubu-jeon, and Geumdokki Eundokki through digital content.