Pukyong National University Students Promote Busan Companies at the International Premium Consumer Goods Exhibition

September 11-14 at Jakarta Convention Center, Indonesia
GTEP Team Dispatched for Export Support

Students from Pukyong National University (President Bae Sanghoon) supported export efforts by promoting Busan-based companies at the "2025 Jakarta International Premium Consumer Goods Exhibition," which was held at the Jakarta Convention Center (JCC) in Indonesia from September 11 to 14.

Students of Pukyong National University are engaging in promotional activities for local companies. Photo by Pukyong National University

Co-hosted by the Korea International Trade Association and COEX, this exhibition featured participation from 441 consumer goods companies specializing in K-beauty, fashion, interior design, food, and more.

Eight students from the 19th cohort of the Pukyong National University GTEP (Glocal Trade Expert Incubating Program) team operated their own booth at the exhibition, providing comprehensive support to three Busan-based cosmetics companies. Their work included producing promotional materials, translating product information, and conducting consultations with buyers.

The GTEP program, overseen by the Ministry of Trade, Industry and Energy and operated by the Korea International Trade Association, is a regional youth trade expert training initiative. The Pukyong National University GTEP team collaborates with Busan companies to help them expand into overseas markets.

Leveraging their prior training and expertise in trade, the Pukyong National University students introduced a digital communication approach at the expo by using QR codes instead of paper leaflets to present company social media and product information. As a result, they significantly increased both online visitors and inquiries for the companies by improving accessibility for attendees at the event.

Additionally, they held events where visitors who followed company social media accounts received product samples, and provided opportunities to experience products using digital devices. As booth traffic increased, the team conducted over 30 buyer consultations on-site, and facilitated discussions on hotel amenity product contracts with Vietnam and OEM agreements for cosmetics brands in Indonesia.

GTEP Project Team Students Shine at Jakarta Expo. Provided by National Pukyong National University

Even after the exhibition, the Pukyong National University students have continued to communicate with buyers, providing ongoing support to advance export contracts.

The Pukyong National University GTEP team plans to continue fostering global talent linked to regional industries by supporting students’ practical skills and helping local companies expand internationally through programs like this one.