The Pinkfong Company, renowned for its intellectual property (IP) of popular children's characters such as "Baby Shark," announced on September 22 that it has submitted a securities registration statement to the Financial Services Commission for its KOSDAQ listing.
The Pinkfong Company stated, "After passing the preliminary listing review by the Korea Exchange on September 19, we have officially begun the public offering process," adding, "Our goal is to complete the listing within this year."
The Pinkfong Company plans to issue 2 million new shares in this offering. The desired offering price is set between 32,000 and 38,000 won per share, with the expected total offering amount ranging from 6.4 billion to 7.6 billion won. The anticipated market capitalization after listing is projected to be between 459.2 billion and 545.3 billion won.
The demand forecast will take place from October 28 to November 3, followed by the general subscription on November 6 and 7. The joint lead underwriters are Mirae Asset Securities and Samsung Securities.
Founded in 2010, The Pinkfong Company has launched globally recognized IPs such as Pinkfong, Baby Shark, Bebefinn, and Silruk. The company has produced and distributed over 7,000 pieces of content in 25 languages across 244 countries worldwide. Last year, its consolidated revenue reached 97.4 billion won, an 11% increase from the previous year. Operating profit surged 371% over the same period to 18.8 billion won.
Its flagship content, "Pinkfong Baby Shark Dance," has maintained the number one spot in global YouTube views for 58 consecutive months. The Pinkfong Company's cumulative YouTube views have reached 180 billion, with 280 million subscribers, and its mobile apps have been downloaded a total of 530 million times.
The Pinkfong Company commented, "Leveraging our accumulated successful IP data and planning capabilities, we have consistently introduced new IPs every two to three years, establishing a repeatable hit model. We are also accelerating AI integration by utilizing our proprietary AI translation and dubbing tool, 'OneVoice,' to reduce content production costs."
The Pinkfong Company plans to invest the IPO proceeds in upgrading its IP production process, producing premium animation, and expanding its global location-based entertainment (LBE) business.
Kim Minseok, CEO of The Pinkfong Company, stated, "Based on our accumulated IP success in the global market, we have established ourselves as a family entertainment company attracting worldwide attention. Through this KOSDAQ listing, we aim to further strengthen our global business capabilities and broaden our engagement with customers, partners, and investors to build long-term trust-based relationships."
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