- High-End Brand Apartments Offer Exceptional Value with Unmatched Rarity
- True to the Prestige of 'We’ve the Zenith'... Gumi’s First High-End Complex Set to Become a Landmark with Unrivaled Scale and Quality
In modern society, residential spaces have evolved beyond being mere physical areas for sleeping and living. They now represent personal success and pride, embodying unique lifestyles as a domain of 'value consumption.' At the pinnacle of this trend are 'high-end' residential brands.
■ Value Beyond Living: The Rarity of 'High-End' Only for the Few
High-end complexes, completed with the finest finishing materials, innovative architectural design, and top-tier residential services, offer a unique value and extreme rarity that only a select few can enjoy. This goes beyond simply commanding a high price, delivering an overwhelming sense of prestige and exclusive experiences, making these 'dream spaces' unattainable for most. As a result, prospective homeowners are accelerating their efforts to secure units in high-end branded complexes.
This trend is clearly reflected in the pre-sale market. In major regional cities like Busan, non-high-end complexes have shown lackluster pre-sale results, while high-end branded complexes have recorded significantly higher competition rates, demonstrating their popularity.
According to the Korea Real Estate Board's Cheongyak Home, as of September 16 this year, a total of 9,774 units (excluding special supply) were supplied in Busan. Of these, 6,335 units in non-high-end complexes received 2,978 applications, resulting in a competition rate of 0.47 to 1. In contrast, 3,439 units supplied by high-end branded complexes received a total of 29,662 applications, recording a competition rate of 8.63 to 1-about 19 times higher than that of non-high-end complexes.
■ Unmatched Scale and Presence: The Prestige of 'We’ve the Zenith'
Among such high-end brands, a representative example is Doosan Engineering & Construction’s 'We’ve the Zenith.' As the company’s top-tier residential brand, 'We’ve the Zenith' has already established itself as a landmark in several regions with its overwhelming scale and distinctive design. The 'Haeundae Doosan We’ve the Zenith' in Busan, with its super high-rise skyline and premium facilities, stands as a symbol of Haeundae.
The 'We’ve the Zenith' brand further proved its status by ranking second among high-end apartment brands in the 'Apartment Brand Competitiveness Survey' conducted by Real Estate R114 and Turnaround in August. Notably, it ranked first in non-capital regions, solidifying its reputation as a leading high-end brand in Busan and other regional markets.
■ 'Doosan We’ve the Zenith Gumi': The Essence of High-End Living
Coming this October, Doosan Engineering & Construction will introduce 'Doosan We’ve the Zenith Gumi,' the first high-end apartment in Gumi. Continuing the brand’s reputation, this development is poised to lead the high-end trend from Busan to Gumi as a key pioneering complex. With a large-scale development of 1,372 units, it promises unprecedented value by combining the rarity of high-end living with the premium of a large complex.
An industry insider stated, "As the value of residential spaces rises, the strong preference for high-end complexes with unique scarcity and brand recognition is evident, as seen in Busan. 'Doosan We’ve the Zenith Gumi,' drawing attention as Gumi’s first high-end complex, will set new standards for the region’s residential culture and become a new landmark."
'Doosan We’ve the Zenith Gumi' will comprise three basement levels and up to 39 above-ground floors, across nine buildings, for a total of 1,372 units. Of these, 403 units will be offered for general sale: 26 units of 59㎡, 8 units of 74㎡A, 4 units of 74㎡B, 184 units of 84㎡A, 113 units of 84㎡B, 64 units of 108㎡, and 4 units of 152㎡P.
As the first high-end complex in Gumi, the development fully reflects the symbolic identity of 'We’ve the Zenith.' Landmark rooftop structures, curtain wall-look designs, and signature Zenith brand patterns are applied throughout the building exteriors and main entrances, maximizing the upscale appearance and delivering an overwhelming presence as a high-end complex.
Inside the units, the focus is on the four-bay plate layout (except for some types), with alpha rooms, dressing rooms, entrance and hallway pantries, and separated utility spaces to enhance storage capacity. Special options (planned) will allow residents to customize spaces to suit their lifestyles (for select types). Glass railings, known for easy maintenance, have been introduced to improve lighting, views, and exterior completion, while a south-facing layout ensures ample sunlight.
Smart home and energy-saving facilities have also been enhanced. Each unit is equipped with an LG ThinQ-based smart home system, enabling home IoT integration and remote control. Additional features include a large mirror wall pad (optional), fingerprint recognition digital door lock, one-pass system, unmanned parcel delivery, parking management and guidance, and remote metering, all integrated into the security and management systems. With 1,974 parking spaces, the complex provides approximately 1.43 spaces per unit, ensuring ample parking.
Furthermore, 'Doosan We’ve the Zenith Gumi' boasts an excellent educational environment. Songjeong Elementary School and Songjeong Girls’ Middle School are within walking distance, ensuring safe commutes, while many other schools such as Gwangpyeong Middle School and Kumoh High School are nearby. Especially in Gumi, where new complexes adjacent to elementary schools are rare, parents with school-age children are expected to show strong interest. The proximity to Gumi City Central Library and private academies also provides an optimal environment for children’s education.
The model house for 'Doosan We’ve the Zenith Gumi,' which is scheduled for sale in October, will be located in Sinpyeong-dong, Gumi-si, Gyeongsangbuk-do.
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