Hyungji I&C (CEO Choi Hyewon) announced on September 22 that it will hold a large-scale group exhibition event ahead of the Chuseok holiday shopping season.
This group exhibition will feature all of its brands, including YEZAC, BON, and CARRIES NOTE, and will be held mainly at major downtown and suburban premium outlets. The company has set a sales target of 1.6 billion won for this group exhibition, based on the surge in consumer demand during the holiday period.
Hyungji I&C has recently seen significant sales growth with the arrival of the fall/winter season and plans to drive further growth through this group exhibition event.
The men's fashion brand BON achieved strong sales results through its pop-up store at Shinsegae Gangnam, which was held for about two weeks from August 29 to September 11. In addition, during the first week of September, the opening of new stores contributed to a 26% increase in sales compared to the previous week, marking a strong start to the fall/winter season.
The women's fashion brand CARRIES NOTE has prepared a "customized program for VIP customers" at six major stores, including Lotte Department Store Jamsil, Yeongdeungpo, and Dongnae branches, with the goal of achieving 100 million won in sales per store. In particular, the brand plans to expand its connection with customers by offering differentiated brand experiences through styling classes for visiting customers.
A company representative said, "The positive momentum of the fall/winter season has been confirmed through the BON pop-up store and the effect of new store openings," adding, "We will continue to enhance customer satisfaction and maintain sales growth momentum through the upcoming Chuseok group exhibition event and VIP programs."
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