[Today's New Product] Aekyung Industrial Launches Skincare Brand "Signiq" on Amazon US

Ingredient- and Efficacy-Focused Skincare Brand
Targeting U.S. Consumers Aged 25 to 35

Aekyung Industrial announced on the 22nd that it has launched its skincare brand 'Signiq' on Amazon US to target local consumers.

Aekyung Industrial announced on the 22nd that it has launched its skincare brand 'Signiq' on Amazon US to target local consumers. Photo by Aekyung Industrial

Signiq is an efficacy-focused skincare brand that combines proprietary technology with skincare ingredients to address various signals that appear on the skin.

The brand name is a combination of 'Signal' and 'Clinic', reflecting its aim to help consumers easily care for their skin at home in response to signals sent by their skin.

Signiq targets American consumers aged 25 to 35. To provide an effective and fast self-clinic experience, the brand plans to appeal with four core values: offering professional solutions, reliable product quality, healthy skin design, and sensory satisfaction.

Along with the brand launch, Signiq is also introducing the 'Plumping Peptide Line', which focuses on skin elasticity care. The Signiq Plumping Peptide Line contains 'Plumping Peptide' ingredients that strengthen the core elasticity of the skin and 'Ginger Peptide' ingredients that help protect the skin barrier, resulting in firmer skin. The line consists of four products: Bounce Up Cream, Double Effect Serum, Pore Renew Pad, and Instant Plumping Mask.

A Signiq brand representative said, "We developed this new brand with a focus on ingredients and functionality, reflecting the rapid growth of functional skincare that emphasizes efficacy in the global skincare market. In particular, we plan to expand brand awareness through marketing tailored to local consumer preferences, such as implementing TikTok-friendly visuals in our products, in response to the trend of K-beauty rapidly spreading in the US through TikTok channels."