Sales Reach 98.5 Billion Won from June 2024 to May 2025
This Year’s Dividend at 2 Billion Won... Double-Digit Payouts for Three Consecutive Years
Haagen-Dazs Korea achieved its highest-ever performance in the domestic ice cream market last year.
According to the electronic disclosure by the Financial Supervisory Service on September 21, Haagen-Dazs Korea recorded sales of 98.5 billion won for its 36th fiscal year (June 2024 to May 2025). This represents a 12% increase from the previous year's 87.8 billion won, marking the largest sales in the company's history. However, operating profit was 3 billion won, down 31% from the previous year's 4.4 billion won.
The company distributed a dividend of 2 billion won this year and has maintained double-digit dividend payouts for three consecutive years.
Industry experts believe that the continued growth of Haagen-Dazs, despite its relatively high price, can be attributed to the "Small Luxury" trend. Consumers who are hesitant about large expenditures find satisfaction in small indulgences in their daily lives. As a result, the premium ice cream brand Haagen-Dazs has gained popularity, particularly among younger consumers.
Popular products have also contributed to these results. The ice cream cake "Real Blanc," a collaboration between Haagen-Dazs and Kakao, became a viral sensation online after word spread that its firm texture made it "impossible to cut even with a kitchen knife." As of May this year, its fifth year since launch, cumulative sales surpassed 1.6 million units. However, rising prices of key ingredients such as cream and cacao have become a burden. Due to the sharp increase in core ingredient costs, Haagen-Dazs Korea raised the prices of major products by 8.3% to 16.9% in March for the first time in two and a half years. Currently, mini cups and bars are sold for 6,900 won, pints for 17,900 won, and ice cream cakes for 39,000 won.
Haagen-Dazs Korea was established in 1991 as a 50-50 joint venture between the late former chairman Paek Jonggeun's family and General Mills of the United States. Currently, the Haagen-Dazs entity in the Netherlands holds half of the shares, and following the passing of Paek in 2022, his stake was inherited by his children. Haagen-Dazs Korea is also well known as the family of actor and painter Park Shinyang's wife. Park Shinyang's wife, Paek Hyejin, is the granddaughter of the late Paek Jonggeun; the couple married in 2002 and have a daughter together.
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