GS Shop Launches "Now Baek Jiyeon" Curation Broadcast... Premieres on the 18th

Product Development Tailored for Women in Their 40s and 50s and Above
Exclusive Gift Lines from Wedgwood and Roborock Unveiled in the First Broadcast

GS Retail announced on the 16th that it will launch a premium curation broadcast with Advisor Baek Jiyeon on its home shopping channel, GS Shop.

GS Retail announced on the 16th that it will start a premium curation broadcast with advisor Baek Ji-yeon on its home shopping channel GS Shop. Photo by GS Retail

Starting from the 18th, GS Shop will air "Now Baek Jiyeon" every Thursday at 8:45 p.m. "Now Baek Jiyeon" is the name of the YouTube channel operated by Advisor Baek. The channel has gained popularity for its insights into everyday life and its rigorous verification process. GS Shop plans to incorporate this approach into its home shopping broadcasts, using catchphrases such as "Baek Jiyeon's Choice" and "Verification Ends Here," and leveraging Advisor Baek's unique logical reasoning and thorough verification to offer a premium curation broadcast.

GS Shop aims to provide consumers with the best choices and offer companies that produce high-quality products the greatest opportunities, thereby strengthening trust. Since her appointment, Advisor Baek has been involved in developing products tailored to women in their 40s and 50s and above. She has set a goal to curate lifestyle products by developing all items related to lifestyle at the highest quality and optimal prices.

On the first broadcast on the 18th, the show will unveil special gift lines prepared exclusively for the broadcast by Wedgwood, a world-renowned luxury brand, and Roborock, the global leader in robot vacuum cleaners.

A GS Retail representative stated, "Advisor Baek Jiyeon is expected to become a central figure who can enhance the GS Retail customer experience as a sincere communicator of information in the commerce sector."