Korea Federation of SMEs, Coupang, and Home&Shopping
Launch Logistics Collaboration
to Expand Market Access for SMEs
Outstanding small and medium-sized enterprise (SME) products discovered by Home&Shopping will now be delivered quickly using Coupang's Rocket Delivery logistics network.
The Korea Federation of SMEs, Coupang, and Home&Shopping held the "Logistics Collaboration Launch Ceremony for Expanding SME Market Access" at the Korea Federation of SMEs in Yeouido on September 16, and announced this new support initiative.
The event was attended by Kim Ki-moon, Chairman of the Korea Federation of SMEs, Park Dae-joon, CEO of Coupang, Moon Jae-soo, CEO of Home&Shopping, Kim Seok-won, Chairman of the SME Excellent Product Recommendation Committee, Han Byung-joon, Subcommittee Chairman of the SME Excellent Product Recommendation Committee, and around 40 SME representatives.
This launch ceremony marks the beginning of the support project for Home&Shopping-listed SMEs to utilize Coupang's Rocket Delivery logistics network. It is a follow-up measure to the "Business Agreement for Strengthening SME Competitiveness and Expanding Market Access," which was signed by the Korea Federation of SMEs, Coupang, and Home&Shopping in October of last year.
The logistics collaboration support project aims to provide fast delivery for outstanding SME products discovered by Home&Shopping by leveraging Coupang's Rocket Delivery logistics network. SMEs are expected to benefit from reduced logistics costs and enhanced delivery competitiveness; Coupang will establish an exemplary win-win cooperation model between large corporations and SMEs; and Home&Shopping anticipates higher customer satisfaction through faster delivery.
A pilot project will be implemented starting in September, with performance analysis and feedback from participating SMEs. Beginning in 2026, the number of participating SMEs and eligible product categories will be gradually expanded.
Kim Ki-moon, Chairman of the Korea Federation of SMEs, stated, "In the online market, delivery speed and logistics efficiency are core competitive factors directly linked to a company's survival. If fast delivery using Coupang's Rocket Delivery logistics network is applied to outstanding SME products discovered by Home&Shopping, we expect SME sales competitiveness to be further enhanced. We will continue to strengthen cooperation with private platforms."
Park Dae-joon, CEO of Coupang, said, "We will do our utmost to ensure that Coupang's innovative logistics capabilities contribute to enhancing SME competitiveness and driving sales growth." Moon Jae-soo, CEO of Home&Shopping, also commented, "Through this logistics collaboration, we expect to strengthen SMEs' logistics competitiveness and provide various delivery services that meet consumer needs."
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