Pop-up Event to Be Held in Seongsu-dong from October 15 to 19
Early Bird Ticket Reservations Open on September 15 and 17
On September 14, SSG.com announced that it will begin selling early bird tickets for its first offline festival, "Mijium," starting on the 15th.
SSG.com plans to showcase five themed exhibitions and interactive experiences focused on food and beauty, together with partner brands, at the Mijium event held at S Factory Building D in Seongsu-dong, Seoul, from October 15 to 19.
The early bird tickets will be sold on a first-come, first-served basis in two rounds. The first round of early bird tickets, which are valid only for admission on the opening day, will be available for purchase from 9 a.m. on the 15th until the 16th. The second round will be sold from 9 a.m. on the 17th until the 21st. For both rounds, each person (per ID) can purchase up to four tickets per day.
The ticket price is 30,000 won. Shinsegae Universe Club members will receive a 50% discount on the first round of early bird tickets and a 20% discount on the second round.
To enhance visitor convenience, the festival will be divided into three sessions per day: the first session runs from 10 a.m. to 1 p.m., the second from 1 p.m. to 4 p.m., and the third from 4 p.m. to 8 p.m.
The festival will be filled with a variety of attractions. In a space of approximately 4,700 square meters (about 1,425 pyeong), visitors can experience food and beauty brands from over 100 partner companies. All attendees will receive various brand gifts and special SSG.com merchandise. In the "Beauty of SSG" zone, there will also be a photo zone featuring Cha Eunwoo, the exclusive model who is both a singer and actor.
The chef cooking talk show will feature star chefs who have launched exclusive collaboration products with SSG.com. Visitors can enjoy conversations with the chefs about delicious food and participate in tastings. On October 16, Chef Kim Doyoon from "Yoon Seoul" will kick off the event, followed by Chef Choi Jihyung from "Libukbang" on the 17th, Chef Nam Junyoung from the Vietnamese restaurant "Hyotteu" on the 18th, and Chef Kim Gun from the Michelin-starred restaurant "Goryoriken" on the 19th. There will also be busking performances by promising artists selected by Hyundai Card.
Bang Seungjae, head of marketing at SSG.com, said, "Mijium will be the largest event ever held in Seongsu-dong, the 'mecca of pop-ups.' Since tickets are sold on a first-come, first-served basis, I hope customers will secure their tickets in advance to enjoy this autumn festival filled with food, beauty, and music."
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