Joswiak: "You can bend it as hard as you want... I'll take responsibility"
Apple’s ultra-slim smartphone, the iPhone Air, which the company has introduced as “the thinnest iPhone ever,” is drawing significant attention for its 5.64mm thickness. However, concerns have also been raised about its durability due to the extremely thin design.
The durability of the iPhone Air was tested during an interview with Apple executives at an IT media outlet. TomsGuide YouTube
The American IT media outlet TomsGuide recently released a video through its YouTube channel featuring an interview with Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, and John Ternus, Senior Vice President of Hardware Engineering.
In the video, the two executives encouraged the interviewers to try bending the phone. This move appears to be a direct response to the durability controversy surrounding the iPhone Air. Joswiak handed over the iPhone Air to the host, saying, “You can bend it as hard as you want. I’ll take responsibility.”
Ternus emphasized, “The iPhone Air has strength that exceeds our rigorous internal standards,” and added, “It is more robust than any iPhone released so far.”
He cited the use of a titanium frame and the ‘Ceramic Shield 2’ strengthened glass, which offers three times better scratch resistance, as key features. He specifically explained that the titanium material played a crucial role in achieving a design that is both thin and sturdy.
Apple unveiled the thinnest iPhone ever, the iPhone Air, at its annual new product launch event held on the 9th (local time) at the Steve Jobs Theater within Apple Park in Cupertino, California, USA. Yonhap News
When the host applied force to bend the smartphone, the device maintained its shape, and another host commented, “It looked like it bent slightly, but it quickly returned to its original form.”
In response, Joswiak said, “That’s exactly the design we intended,” adding, “It’s the same concept as earthquake-resistant architecture.”
Meanwhile, the issue of iPhones bending has been a recurring controversy since the release of the iPhone 6 in 2014. The iPhone 6 and iPhone 6 Plus were embroiled in the so-called “Bendgate” controversy, as users reported that the devices could easily bend when carried in the back pocket and subjected to body weight.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
