- Walking Distance to Elementary, Middle, and High Schools, Plus Samsan and Sangdong Academy Districts: Growing Interest in "Doosan We've & Sujain Bupyeong The First"
- Prime Location Near Gulpocheon Station, Double Living Zone of Bupyeong and Bucheon... Shorter Commutes for Both School and Work
Children's school commutes, academy schedules, and parents' work hours-when homebuyers in their 30s and 40s consider a new place to live, the first thing they map out is a "shortcut guide to the family's daily routine." This trend has become increasingly evident in the recent real estate market.
According to the Korea Real Estate Board, more than half (about 53%) of apartment transactions in the first quarter of 2025 involved buyers in their 30s and 40s. This demographic, in particular, prioritizes educational infrastructure and access to academies as the most important factors when choosing a home.
This tendency to prioritize educational conditions is also reflected in a survey conducted by the Korea Research Institute for Human Settlements among people in their 30s and 40s. According to the survey results released on July 16, 32.4% of respondents cited "children's educational environment" as the top priority when selecting a place to live. This figure far surpassed "housing price and rent" (24.4%) and "distance from the workplace" (17.1%). When asked about the most important factor in raising children, "excellent educational facilities" ranked first by a wide margin at 48.8%. This explains why one-stop education-focused complexes, which are more than just living spaces and take responsibility for children's education and growth, are gaining popularity among genuine homebuyers.
This trend is also evident in the pre-sale market. According to Cheongyak Home, as of August 27, seven of the top ten apartment complexes nationwide with the highest first-priority subscription competition rates from January to August this year were located near elementary, middle, and high schools and had excellent access to both public and private educational facilities.
For example, "Riverscent Prugio We've" in Yeongdeungpo-gu, Seoul, which recorded the second-highest subscription competition rate this year, saw an average first-priority competition rate of 191.35 to 1. This complex allows children to walk to Youngjung Elementary School, and Yanghwa Middle School, Janghoon High School, and Yeongdeungpo Girls' High School are also nearby. It also offers convenient access to the Mokdong academy district.
The same applies to "Raemian One Perla" in Bangbae-dong, Seocho-gu, Seoul, which ranked third in subscription competition rates this year. This complex recorded an average first-priority competition rate of 152.62 to 1. Within a 1-kilometer radius, there are elementary and middle schools such as Bangbae Elementary School, Seorae Elementary School, Bangbae Middle School, and Isu Middle School, as well as Seomun Girls' Middle and High Schools. The academy districts around Isu Station and Bangbae-dong are also easily accessible. An industry insider explained, "Homebuyers in their 30s and 40s must consider school commutes, academies, and work, so complexes with one-stop school districts are rated higher for residential satisfaction and future value."
In this context, "Doosan We've & Sujain Bupyeong The First," scheduled to be sold in September through a consortium between Doosan Engineering & Construction and BS Hanyang, is being highlighted as an ideal option for genuine homebuyers in their 30s and 40s and is attracting significant attention from this demographic.
Located in Bugae-dong, Bupyeong-gu, Incheon (as part of the Bugae 4 District housing redevelopment project), this complex is within walking distance of multiple schools, including Bugwang Elementary School, Buhung Elementary School, Bugwang Middle School, Buhung Middle School, and Bugwang Girls' High School. The Samsan and Sangdong academy districts are also nearby, providing a seamless educational roadmap that connects public and private education. The location makes it easy to manage school commutes and academy transfers during the semester, as well as after-school programs during vacation periods.
The commute for parents is also highly convenient. The complex is located near Gulpocheon Station on Seoul Subway Line 7, allowing direct, transfer-free access to major areas in Seoul such as Gasan Digital Complex and Express Bus Terminal Station. In addition, the GTX-B line (planned) is expected to stop at Bupyeong Station, which will further improve access to Seoul once operational. Entry to major expressways such as the Seoul Metropolitan Area 1st Ring Expressway and the Gyeongin Expressway is also easy.
The complex also offers access to major infrastructure in Bupyeong and Bucheon, including Lotte Mart, Homeplus, Emart, Hyundai Department Store, Bupyeong Market, Bupyeong Serim Hospital, Incheon St. Mary's Hospital, Woongjin Playdoci, and Samsan World Gymnasium.
The unit offerings are tailored for real residents. Out of a total of 1,299 units, 514 units sized at 46, 59, and 74 square meters will be available for general sale. The majority of units face south, with generous spacing between buildings and glass balcony windows to maximize sunlight and openness. The complex is equipped with energy-saving, safety, wellness, and digital-specialized systems to reduce maintenance costs and enhance convenience. Inside the complex, diverse community facilities such as a fitness center, GX room, indoor golf, and a small library are provided. The park-style design creates a safe environment where children and parents can walk and play together.
Ultimately, "Doosan We've & Sujain Bupyeong The First" is the optimal choice for the 30s and 40s demographic seeking "a home where the daily lives of children and parents do not interfere with each other." School commutes are short, academies are nearby, and the commute to work is quick. The combination of a time-saving location, resident-oriented layouts, and specialized complex design is expected to sustain strong demand among genuine homebuyers even amid market fluctuations.
The model home will be located in Bugae-dong, Bupyeong-gu, Incheon, and is scheduled to open in September.
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