"Beer Festival on a Seven-Lane Road"... 'Terra Beer Festival' to Be Held

Hite Jinro Hosts Large-Scale Beer Festival on an Autumn Night
Seven-Lane Road in Front of Magoknaru Station Transformed into Festival Venue

A large-scale beer festival will be held in the heart of Magok, Seoul, offering a chance to enjoy the autumn night.

On September 11, Hite Jinro announced that it will participate in the "2025 Magok MCT Festival," which will take place for three days from September 12 to 14 around Magoknaru Station in Gangseo-gu, Seoul, and will host the "Terra Road Beer Festival."

The event will be held on the evening of Saturday, September 13, the second day of the 2025 Magok MCT Festival. Notably, the Terra Road Beer Festival will take place on the main stage set up on the seven-lane road in front of Magoknaru Station, with approximately 220 meters of the road completely closed off, providing citizens with a unique way to enjoy an autumn night.

The Terra Road Beer Festival will be open for participation starting at 2 p.m. Citizens and tourists can enjoy refreshing Terra draft beer at various beer booths set up throughout the venue.

Additionally, there will be a Toad Photo Zone and a Terra Real Carbonation Photo Zone, as well as interactive event booths such as Wave Race, Spark Race, and dart games. From 6 p.m. to 9 p.m., concerts by popular artists including Dynamic Duo, Koyote, New Beat, La Poem, and Kang Sori will further energize the festival.

Hite Jinro will operate Terra beer booths and event booths for local citizens and tourists throughout the three-day festival. The company organized the Terra Road Beer Festival with the aim of contributing to the revitalization of the Magok area’s commercial district and promoting a win-win local economy.

Oh Sungtaek, Executive Director of Marketing at Hite Jinro, said, "We are delighted to provide consumers with a special brand experience through this large-scale beer festival held in the heart of Seoul. Moving forward, Hite Jinro will continue to expand touchpoints with consumers while pursuing various on-site marketing initiatives that foster mutual growth with the local community."