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"Move in for Around 100 Million Won?"... The Atrium The River Gains Attention for Resident-Focused Supply

- A Living Area Connected to Western Busan's Industrial and Residential Clusters
Prime Location Offering Both Workplace Proximity and Future Value
- Reasonable Jeonse Price at Up to 70% of Market Rates, No Tax Burden
Targeted at Genuine

"Move in for Around 100 Million Won?"... The Atrium The River Gains Attention for Resident-Focused Supply

Despite soaring pre-sale prices, growing concerns over jeonse fraud, and increasingly strict loan regulations, there is growing interest in opportunities to move into premium brand apartments with a jeonse deposit in the 100 million won range.


Daebang Construction is supplying "Bukyung Horse Racing Park Station The Atrium The River" in Beombang-dong, Gangseo-gu, Busan, through a public-supported private rental system, with all units offered in a jeonse-style structure. In particular, for special supply units for young people, newlyweds, and the elderly, the rent is set at about 70% of the market price, allowing residents to move in with a jeonse deposit in the low 100 million won range.


The complex is located adjacent to the planned Bukyung Horse Racing Park Station, enabling access to central Busan areas such as Sasang and Seomyeon in just over 10 minutes via the Bujeon-Masan railway. Situated within the hinterland international logistics city of Busan New Port, both the northern and southern industrial complexes can be reached by car in about 10 minutes, making it a highly sought-after residential complex for those seeking proximity between home and work in western Busan. Additionally, the transportation network, including Garak IC, Gimhae International Airport, and the future Gadeokdo New Airport, is expected to greatly expand the living radius.


- Urban infrastructure and industrial demand promise high residential satisfaction... Pleasant environment with river views


The living infrastructure is also abundant. Within a 10-minute drive from the complex are major shopping and cultural facilities such as Lotte Premium Outlet Gimhae, Starfield City Myeongji, and Eco Delta City The Hyundai Busan (scheduled for 2027). Excellent accessibility to nearby industrial complexes and hinterland cities further enhances residential satisfaction. The natural environment is another highlight, with the Noksan Hometown Hill waterfront park, about the size of nine soccer fields, located right in front of the complex. Some units offer permanent views of the Seonakdong River. This combination of nature-friendly surroundings and urban accessibility aligns well with recent residential trends.


- Jeonse-type apartments with HUG guarantee... A stable residence free from fraud concerns


"Bukyung Horse Racing Park Station The Atrium The River" is supplied as long-term jeonse-type rentals for all households, allowing residents to live stably for eight years without monthly rent burdens. Most importantly, the application of the HUG guarantee ensures the security of the deposit. This structure is in stark contrast to the situation faced by many jeonse fraud victims, who were unable to recover their deposits due to issues such as negative equity or unstable ownership.


The biggest advantage of this complex is the guarantee of long-term rental for eight years, along with a (limited-time) priority right to purchase when the units are converted to sale. Residents can live stably without having to move during the contract period, and later, when the units are converted to sale, they may benefit from capital gains as property values rise. A sales representative explained, "This is an opportunity to achieve residential stability while also planning for long-term asset growth."


- Western Busan development accelerates, drawing attention as a new residential hub


Western Busan is attracting attention as a variety of development projects, including the Eco Delta City smart city, Gadeokdo New Airport, Sasang Smart City, and Myeongji International New City, are moving forward in earnest, leading to a steady influx of end-user residential demand.


A Daebang Construction official stated, "The Atrium The River is a complex that combines structures specialized for actual living, proximity to workplaces, and a stable guarantee system. It will be an excellent alternative for those seeking to prepare for homeownership under reasonable conditions."


The model home for this complex is currently operating in Myeongji-dong, Gangseo-gu, Busan.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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