- Exported to 55 Countries Worldwide, No. 1 Steam Iron in the European Market
- Expanding in the Steamer Market, A Distinctive Brand with Swiss Craftsmanship and Technology
Lorastar participated in IFA, the world's largest electronics and IT trade fair held recently in Berlin, Germany, showcasing its technological prowess and elevating the brand's global presence.
This year's IFA Berlin International Consumer Electronics Fair featured participation from over 2,000 brands worldwide. Leading Korean companies such as Samsung and LG introduced their AI home technologies, and Lorastar also took part. In addition, many promising Korean small and medium-sized enterprises were present at the event.
Lorastar is a globally renowned garment care brand boasting top-tier steam technology. Founded in Switzerland in 1980, the company has specialized in the research and development of irons for over 45 years. With its proprietary DMS (Dry Microfine Steam) technology, Lorastar offers consumers a differentiated lifestyle experience.
Lorastar steam irons are luxury appliances exported to 55 countries, holding the number one market share in Europe thanks to their high-quality steam system and unique, stylish design.
Combining the functions of a steam iron and garment care appliance, Lorastar has already won the hearts of consumers both domestically and internationally. With 150°C high-temperature steam at a speed of 104 km/h, Lorastar provides sterilization and deodorization effects. The brand is now expanding its presence in the steamer market and focusing on home care products. The new AURA STAR (model name: Aura Star), which allows steam cleaning throughout the home using only water and no chemicals, was first launched in the European market and is expected to be introduced in Korea as well.
Celebrating its 45th anniversary, Lorastar has developed a strong fan base through its outstanding technology and Swiss reputation. Despite irons ranging in price from 1 million to 4 million won, the brand remains a coveted item among consumers.
Lorastar has achieved remarkable growth every year by focusing on branding through strategic marketing planning. The brand has continued its streak of sold-out appearances on major home shopping programs such as CJ OnStyle's "Kang Jueun's Good Life" and Hyundai Home Shopping's "Wang Youngeun's Talk Together," establishing a record of success.
The reason Lorastar is regarded as the top steam iron in the domestic luxury premium appliance market is due to the branding expertise of its official importer, Gatevision.
Gatevision is a company specializing in branding overseas premium appliances. It has successfully introduced global brands in the tech and electronics sectors to the Korean market. In addition to Dyson, DJI, and Hasselblad, Gatevision has discovered and led the premium appliance market with unique and innovative brands such as Lorastar, Litter Robot, Imetec, Woods, and Arke.
A Gatevision representative stated, "Our premium customer marketing strategy focuses on allowing customers to experience products firsthand and providing product explanations and high-satisfaction services tailored to consumers' lifestyles. We offer tutorial videos and after-sales care guides on the Lorastar website to enhance convenience, and our product registration system ensures thorough customer care services after purchase."
The representative added, "The reason brands operated by Gatevision are chosen by customers is the trust we have built. Lorastar will continue to expand customer touchpoints both online and offline, focusing on activities that embody the brand's philosophy and values."
Meanwhile, Lorastar, operated by Gatevision, is available at major department stores such as Shinsegae, Hyundai, and Lotte.
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