Short-form commerce company WitU announced on September 10 that it has collaborated with the Republic of Korea Navy to carry out the short-form content production project "NAVY-witU," which vividly captures the daily lives and missions of the Navy.
This project featured 14 popular creators affiliated with WitU, including Kanghyunieora, Ramnukki, ThreeIdiots, Sherry, Imttangttang, Jangkkucouple, Jang Jinyoung, Jo Dakbal, Cha Ahjeong, Tini, and Hyejji. On August 6, they spent two days and one night at the First Fleet Command in Donghae, Gangwon Province, sharing daily life with Navy personnel. They directly participated in rare experiences such as boarding naval vessels, combat deployment, and maritime survival training, capturing these vivid moments on video.
More than 90 short-form videos have been produced and have been sequentially released on each creator's channel since September 5.
This collaboration was promoted as part of WitU's social contribution program "WitUhaeng Plus," aiming to deliver the Navy's values to the public in a relatable and engaging way. "WitUhaeng Plus" goes beyond simple experiences, encouraging creators to take on new challenges and deliver social value through their content. During this event, various brands, including WitU, Round Lab, VT Cosmetics, Beplain, SKIN1004, and APR, prepared gift packages called "Victory Kits" for Navy personnel, which were delivered to them through the participating creators.
WitU plans to use this collaboration as an opportunity to expand cooperation with public partners and continue developing projects that turn social values into "public interest content that is so entertaining you want to watch until the end."
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