[Today’s New Product] Daesang Jongga Launches "Jeolla-do Mat Kimchi" with Spicy and Rich Flavor

Authentic Jeolla-do Kimchi
Conveniently Enjoyed in Bite-Sized Pieces

On September 10, Daesang announced that its kimchi brand Jongga is launching a new product called "Jeolla-do Mat Kimchi," featuring authentic Jeolla-do whole cabbage kimchi, cut into bite-sized pieces with a spicy and rich flavor.

Jeolla-do Mat Kimchi stands out for its bold and deep taste, achieved by using a generous amount of salted seafood and seasoning, in contrast to the clean flavor of the existing Chungbu-style Mat Kimchi. The product incorporates four different types of salted seafood-anchovy, mackerel pike, yellow croaker, and shrimp-added to anchovy fish sauce, which is made by fermenting whole anchovies, to deliver the signature umami and flavor unique to Jeolla-do kimchi. All agricultural ingredients, including cabbage and red pepper powder, are carefully selected from 100% fresh Korean produce. Jongga’s patented kimchi-derived probiotics are used, ensuring a refreshing and crisp taste in any season or environment.

Convenience has also been significantly enhanced. The crunchy cabbage is cut into bite-sized pieces, making it easy to enjoy anytime and anywhere without the need for a cutting board, knife, or scissors. The kimchi is packaged in a compact 1.2 kg PET container, making it suitable for home use as well as for outdoor activities like camping. With its rich seasoning and deep umami flavor, it pairs well with plain rice, boiled pork, bossam, and soup dishes.

The new Jeolla-do Mat Kimchi will be available through various online channels, including Daesang’s official online mall "Jungwon e-Shop," Jongga’s Naver Brand Store, Coupang, and B Mart, with plans to expand sales to offline channels in the future.

Kim Jonguk, Head of Fresh Foods Category Management at Daesang, stated, "With the growing trend of demand for small-portion kimchi products due to changing lifestyles, we are introducing Jeolla-do Mat Kimchi to allow consumers to conveniently enjoy authentic Jeolla-do kimchi. We will continue to expand our Mat Kimchi lineup to satisfy diverse consumer tastes, focusing on both flavor and convenience."