On September 10, Mexicana, a chicken franchise, announced the launch of its new product, "Wasakkan." The new "Wasakkan" chicken, introduced under the concept of "Unmistakable Crunchiness," features an enhanced crispy texture and a balanced spicy flavor both inside and out, allowing anyone to enjoy the product's unique crunch and spiciness without hesitation.
Mexicana Chicken expects that the launch of "Wasakkan" with its differentiated product concept will significantly strengthen the brand's competitiveness.
According to company representatives, the new "Wasakkan" chicken was developed after extensive research to deliver a more distinctive taste and texture, utilizing newly developed powder and marinade optimized for the product. The product was created by thoroughly analyzing the latest trends in the chicken market and customer preferences over a long period of research.
In line with the launch of the new product, Mexicana is recruiting customer experience groups through its official social media channels and preparing various interactive events to communicate directly with customers about the product. The company is also working to expand its engagement with not only existing Mexicana Chicken customers but also new customer segments.
Kim Yonguk, head of Mexicana's Marketing Division, stated, "The new 'Wasakkan' chicken actively reflects the trends and needs of a consumer market that seeks diversity and uniqueness. By reinterpreting the existing spicy chicken category with added crunchiness, we are offering customers something new. We have dedicated great effort to ensure that the product delivers a more distinctive taste and higher quality for greater satisfaction. We are confident that customers will be captivated by the new flavors and appeal of 'Wasakkan.' We ask for your continued interest and support for Mexicana Chicken's new 'Wasakkan' product."
Meanwhile, to celebrate the launch of "Wasakkan," Mexicana announced a promotion offering discounts for orders placed through the Mexicana Chicken App. The promotion runs until the 30th, and customers can receive a 4,000 won discount and a free cola size upgrade by downloading a coupon from the event page within the app and using it when purchasing the new "Wasakkan" chicken.
Further details about the promotion can be found on the official Mexicana website and the Mexicana Chicken App.
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