100,000 Global Creators Produce Product Content Themselves
A Content-Based Shopping Platform Connecting Brands and Sales in North America
K-beauty global expansion platform company NuriHouse announced on September 8 that it is launching "NuriGlow," a creator-participation commerce platform targeting the North American market.
The North American market is considered a key strategic region where the popularity and sales of K-beauty brands are rapidly growing. Last year, Korean products accounted for 22.4% of the U.S. cosmetics import market, up 5.9 percentage points from the previous year, making them the market leader in share. NuriHouse launched NuriGlow to help brands effectively enter the U.S. market.
"NuriGlow" is a content-based shopping platform where approximately 100,000 creators, mainly active in North America, directly select products, create promotional videos, and drive sales. The company explained that, beyond simple advertising, the platform connects content and sales, helping brands establish themselves in the North American market.
This platform is integrated with NuriHouse's "Globoost" service, allowing brands to promote and sell their products simultaneously. Companies can reduce initial marketing costs while generating sales, creating a virtuous cycle. In addition, the platform features its own U.S. payment and delivery systems, enhancing convenience for both brands and consumers. Notably, brands can gauge American consumer response through creator content before engaging in offline exhibitions or large-scale promotions.
Baek Aram, CEO of NuriHouse, stated, "'NuriGlow' is a one-stop platform that enables everything from product marketing to sales," adding, "We will continue to introduce K-beauty brands to the North American market and expand our global distribution network."
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