Blimonkeys, which operates the K-beauty platform "Maccaron," announced on September 8 that it has opened its first offline flagship store in the JMD Empire Square building in Gurugram, Haryana, India.
Blimonkeys, which operates the K-beauty platform "Maccaron," has opened its first offline flagship store in the JMD Empire Square building in Gurugram, Haryana, India. Blimonkeys
On this day, Blimonkeys stated, "It is significant that a K-beauty platform, which has grown online, now offers a space to directly engage with local consumers."
The newly opened store is a multi-purpose beauty space consisting of a retail zone and an experience zone. The retail zone features a total of 77 brands and 1,848 products. It has expanded its offerings beyond skincare and makeup to include hair and body categories, providing local consumers with a wider range of choices. The experience zone is designed as an experiential K-beauty store, where visitors can enjoy makeup trials, beauty device demonstrations, pop-up events, and photo zones, going beyond simple purchasing.
To celebrate the opening, an influencer event was held on August 22-23, attracting around 350 participants. The event included a stamp rally, photo booth, lucky draw, and press gift bag giveaways, all of which received enthusiastic responses from attendees.
More than 20 leading K-beauty brands, including Chosun Beauty, d'Alba, Laneige, TIRTIR, Isntree, and Biodance, as well as the health and functional food brand Green Monsterter, participated in the event. The event quickly spread through the social networking service Instagram, achieving 1.2 million views in just three days and demonstrating the high level of interest in K-beauty.
On the official opening day, August 24, more than 500 people visited the store. The most prominent brand during the opening was TIRTIR, which accounted for 38.6% of sales through a limited-edition keyring giveaway and a red cushion promotion. Other beauty device brands such as Medicube and d'Alba, as well as makeup brands including TIRTIR, Peripera, Rom&nd, Clio, Etude, and Unleashia, also received positive responses.
Yoo Seungwan, CEO of Blimonkeys, said, "Most beauty offline stores in India focus on sales of overseas luxury brands. For K-beauty, continuous launches of new products and brands make experience a key factor in driving purchases. This flagship store will be the only place in the Indian market where consumers can directly experience K-beauty and will serve as the starting point for the spread of K-beauty."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
