[Today's New Product] Hite Jinro Launches "Terra Single Malt Edition" in Collaboration with Dinotaeng

100% Tasmanian Barley and Hops from Australia
Limited Edition Value Enhanced Through Collaboration with DINOTAENG

Hite Jinro announced on September 8 that it is launching the premium limited-edition beer, "Terra Single Malt Edition," from its pure lager brand Terra.

First introduced in 2022 as Korea's first single malt lager, the "Terra Single Malt Edition" is produced in limited quantities for the fourth consecutive year under the concept of being "a lager beer available only once a year."

The "Terra Single Malt Edition" is brewed using 100% barley and hops grown on Tasmania Island, a globally renowned clean region where 40% of the island is designated as a UNESCO World Natural Heritage site. The malting process was carried out in collaboration with the local malting house Joe-White Maltings, which boasts over 100 years of tradition. The beer features the use of a single variety of Tasmanian hops, ELLA hops, delivering a smooth and fragrant floral aroma.

In particular, the product is differentiated by allowing consumers to directly verify the entire process from barley to malt to beer through a QR code included in the packaging.

This year, the value of the limited edition has been further enhanced through a packaging collaboration with DINOTAENG, a popular character managed by IPX (formerly Line Friends), which is actively developing its intellectual property business. The "Terra Single Malt Edition" is available in two can sizes, 355ml and 500ml, and will be sold nationwide through major supermarkets, convenience stores, and other retail channels for home consumption.

Oh Sungtaek, Executive Director of Hite Jinro, stated, "We are responding to the needs of consumers seeking value consumption by releasing the Terra Single Malt Edition, made with pure ingredients, as a limited edition only once a year." He added, "We will continue to lead the domestic beer market and further strengthen the brand image of Terra by pursuing differentiated marketing strategies."